Senior Analyst – Financial Services Direct Mail Marketing Analytics

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🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $78k - $93.3k / year

⏰ Full Time

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value • Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix • Develop customer segmentation models for targeted mail campaigns • Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies • Develop, implement, and maintain statistical and machine learning models using Python and SQL • Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists • Create Tableau dashboards and automated reporting to track campaign metrics and KPIs • Write efficient SQL queries and build data transformation pipelines for customer and campaign data • Ensure data quality, harmonization, and compliance across analytical projects • Design and maintain data models supporting real-time and historical campaign analysis • Stay current on marketing analytics, machine learning, and AI trends • Mentor junior analysts and contribute to knowledge sharing initiatives • Work closely with cross-functional and client teams

🎯 Requirements

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field • 4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry • Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling • Proficiency in SQL; Google BigQuery strongly preferred • Proficiency in Python • Advanced knowledge of regression analysis, segmentation, propensity modeling, and experimental design • Experience with Tableau or similar data visualization tools • Strong analytical problem-solving skills • Working knowledge of financial services compliance requirements • Preferred: Experience with financial services products such as banking, insurance, or credit • Preferred: Familiarity with marketing mix modeling or multi-touch attribution • Preferred: Background in A/B testing and experimental design • Preferred: Knowledge of GLBA, TCPA, CAN-SPAM, and GDPR regulatory requirements

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Employee leave benefits in accordance with applicable state and local laws and company plans and policies