Senior Director, Experience Strategy

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

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💵 $164.4k - $190k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 20%

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Logo of dentsu Austria

dentsu Austria

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Lead across client engagements as an individual contributor and craft leader • Understand clients' businesses, target audience motivations, and industry trends • Collaborate with cross-functional teams to plan and execute research and strategies • Identify cultural trends and shifts to uncover brand and business opportunities • Develop strategic narratives for creative and experience design teams • Write clear, relevant briefs and provide strategic input throughout the design process • Define strategic roadmaps for personalization and experimentation • Refine and prioritize experimentation backlogs based on business objectives and development capacity • Maintain continuous testing cadence and provide regular status reporting on personalization and experimentation programs • Coordinate with stakeholders and third parties to support test deployment and execution • Ensure work aligns with client business and marketing goals • Mentor junior team members and support professional growth • Serve as strategic lead on important accounts and partner with account teams to deliver value • Build client relationships and identify long-term growth opportunities • Drive innovation and measurable outcomes

🎯 Requirements

• 8–10+ years of experience in integrated strategy in a digital agency • Bachelor's degree in a related field • Experience with qualitative and quantitative research methods • Experience with brand strategy, cultural dynamics, market trends, strategic planning, analytics, and digital experience measurement • Experience leading large-scale, data-driven experimentation programs using marketing technologies and measurement platforms such as Salesforce Marketing Cloud, Adobe Target, Optimize.ly, Contentful, and other tools • Experience with experimentation backlog management and roadmap prioritization frameworks • Experience in omni-channel personalization across web, mobile, and campaign experiences • Experience collaborating across analytics, creative, and technology teams • Experience understanding people, culture, and latest trends • Willingness/ability to travel up to 25%

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Discretionary incentive compensation eligibility • Up to 25% travel allocated

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