Account Lead, Paid Social

🔥 12 hours ago

🌵 Arizona, California, +6 more states – Remote

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💵 $96k - $120k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 0%

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Logo of DEPT®

DEPT®

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit for client user-app-acquisition KPIs • Serve as day-to-day Meta Ads contact for a large and complex client account • Align strategy recommendations and optimizations with client objectives • Own the Meta Ads client social account roadmap • Ensure tests align with priorities, performance goals, creative strategy, and cross-channel initiatives • Monitor paid social trends in the mobile space and communicate their business impact to clients • Establish and evolve paid social processes and best practices • Ensure consistent use of Asana, platform QA frameworks, and internal standards • Prioritize projects and tests according to resourcing • Serve as senior point person for test recommendations, setup, and measurement • Build, develop, and lead high-performing teams through onboarding, delegation, coaching, and inclusive collaboration

🎯 Requirements

• Minimum 5 years of paid social advertising experience • Minimum 2 years of management experience • Proven success scaling paid social programs for enterprise-level or highly complex clients • Deep proficiency in Meta Ads Manager • Ability to communicate paid social goals, targets, and direct-response tactics to clients • Excellent organizational, strategic, and communication skills • Ability to oversee several projects and teach optimization tasks to multiple team members • Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture • Ability to develop and execute strategic paid social plans aligned with client objectives • Strong problem-solving skills and adaptability • Prior experience with mobile user app acquisition campaigns across Meta Ads is an additional advantage • Strong knowledge of MMP attribution and iOS SKAN is an additional advantage • Must be authorized to work in the United States

🏖️ Benefits

• Inclusive and barrier-free recruitment and selection process • Reasonable workplace and recruitment accommodations • Equal opportunity employment • E-Verify participation confirming U.S. work authorization • Purpose-driven work at a B Corp-certified company • Global opportunities and benefits • Growth investment, autonomy, and team support

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