Director, Strategy – Communications Planning

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $138k - $180k / year

⏰ Full Time

🔴 Lead

🗣️ Communications

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead communications planning across assigned accounts, developing audience-first strategies that define channel roles, message sequencing, and measurable outcomes • Translate brand and business briefs into integrated communications frameworks, including audience segmentation and consumer journey mapping • Write and develop creative briefs based on insights and single-minded propositions • Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement • Lead integrated planning across paid, owned, and earned media, defining channel roles, sequencing messaging, and establishing business-linked KPIs • Translate complex business challenges into strategic frameworks for clients and internal creative and media teams • Partner with media, creative, CRM, and e-commerce discipline leads to ensure full-funnel alignment • Drive new business efforts by developing communications strategies and presenting in agency pitches • Oversee audience analysis, consumer journey mapping, and competitive intelligence • Lead, mentor, and develop a team of planners • Champion measurement and learning agendas with analytics teams • Monitor emerging media trends, platform innovations, and cultural shifts • Represent DEPT®’s strategic capabilities through thought leadership, industry events, and agency positioning

🎯 Requirements

• 8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience • Proven ability to develop and own senior client relationships at the executive level • Deep expertise across paid, owned, and earned media • Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce • Track record of building, mentoring, and developing high-performing planning teams • Exceptional strategic thinking and ability to turn data, research, and insights into actionable communications frameworks • Outstanding written and verbal communication skills for senior stakeholders and C-suite clients • Proficiency with planning tools and audience intelligence platforms, including GWI, MRI-Simmons, Nielsen, and Comscore • New business experience and proven ability to contribute to and win agency-level pitches • AI proficiency and comfort using emerging tools for planning efficiency and insight generation • Collaborative, solutions-oriented leadership style suited to a fast-paced, matrixed environment • Must be authorized to work in the U.S. as verified through E-Verify

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave • Inclusive and barrier-free recruitment and selection process • Reasonable accommodations throughout the recruitment process and employment • Purpose-driven work at a B Corp-certified company