Freelance Manager, Media Planning

🔥 29 minutes ago

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Logo of DEPT®

DEPT®

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead the day-to-day development of holistic communication plans, ensuring a seamless connection between paid, owned, earned, and shared (POES) media. • Transform complex data sets and audience insights into clear, strategic narratives that guide our creative and activation teams. • Manage the execution of omnichannel, full-funnel media strategies, balancing brand-building initiatives with performance-driven tactics. • Serve as a primary point of contact for clients, presenting strategic recommendations and providing expert guidance on the media landscape. • Partner with Creative, Content, and Data teams to ensure that media placements are contextually relevant and high-performing. • Oversee the setup of campaign KPIs and measurement frameworks, ensuring we can clearly demonstrate media’s impact on client business results. • Mentor and provide guidance to Associate-level team members, fostering their growth within the Integrated Strategy & Media craft.

🎯 Requirements

• 2-4 years of experience in omni-channel media strategy, planning, or activation within an agency environment. • Deep knowledge of the digital media ecosystem, including social, search, programmatic, and emerging platforms. • Proficiency with industry-standard research and planning tools (e.g., GWI, MRI-Simmons, ComScore, or Pathmatics). • Proven ability to synthesize first-party and third-party data into actionable insights and "aha!" moments. • Strong presentation skills with the ability to articulate a persuasive point of view to both internal stakeholders and clients. • Experience navigating the "art and science" of media—you are as comfortable with a spreadsheet as you are in a creative concepting session. • A "relentlessly curious" mindset with a track record of staying ahead of marketing trends and new technology.

🏖️ Benefits

• equal opportunity employer • inclusive and barrier-free recruitment process • E-Verify participation

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