Manager, Programmatic

🕒 May 19

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Digital Matter

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

Marketing • Analytics • Enterprise

Digital Matter is a company that specializes in performance marketing solutions for ambitious brands in a competitive landscape. They provide services that optimize marketing performance by leveraging data mining, customer analytics, performance marketing optimization, and business transformation. Digital Matter adopts a consultative and creative approach to analytics, helping clients understand, reshape, and direct their data to drive impactful results. Their integrated and data-driven marketing strategies focus on developing marketing capabilities and transforming organizations towards achieving peak performance.

📋 Description

• Lead end-to-end, day-to-day management of programmatic programs, budget pacing, in-flight optimization, performance analysis, and delivery against KPIs. • Manage and mentor Programmatic team member(s) responsible for ad trafficking and creative specifications; served as final QA owner for all platform builds to ensure accuracy and compliance. • Partner with cross-functional stakeholders to design campaign architecture and execute launch plans, translating client objectives into scalable channel strategy and operational workflows. • Analyze high-volume performance datasets to surface insights and proactively identify optimization levers; synthesize findings into clear actions for internal teams and client stakeholders. • Develop "best-in-class" recommendations across creative, copy, audience strategy, and placements-benchmarking competitive/market examples to inform test-and-learn roadmaps and creative requests. • Present strategic recommendations and performance narratives to senior internal and external stakeholders; serve as primary Programmatic contact for select accounts, ensuring tight alignment to overarching business goals. • Build and refine audience targeting strategies grounded in client priorities and performance data; recommend segmentation and expansion approaches to improve efficiency and incremental reach. • Lead partner meetings and ongoing communications with Programmatic vendors/platform reps; drove agendas, captured decisions, and own follow-ups to keep workstreams on track. • Stay ahead of industry trends and platform changes, continuously integrating new tools and best practices to improve operational efficiency, measurement rigor, and campaign effectiveness. • Serve as a digital display ecosystem expert, understanding the taxonomy of programmatic media landscape and its components. • Serve as a publisher technology expert including our partner DSPs and their consoles expert.

🎯 Requirements

• 5+ years of end-to-end, hands-on experience managing and optimizing programmatic Display, Video, Social and/or Mobile Programmatic Media Buying across the full lifecycle (strategy, launch, pacing, testing, and performance reporting). • Experience developing, building, executing and optimizing campaigns via DV360 and The Trade Desk. Amazon Ads) • Experience in setting up PMPs, PGs and working with publishers. • Strong Excel and data analysis abilities (SQL, Pivot Tables, VLOOKUPs, SUMIFs). • High level organization skills and attention to detail. • Excellent verbal and written communication and presentation skills. • Advanced proficiency in Microsoft Excel and PowerPoint, with a track record of building clear, executive-ready analyses and narratives. • Demonstrated analytical rigor and quantitative problem-solving: leverages data, metrics, and structured thinking to validate hypotheses, quantify impact, identify root causes, and surface growth opportunities. • Strong interest in social media, performance marketing, marketing, and ecommerce; familiarity with retail dynamics.