Director, Audiences, Data & Measurement

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Define the Dick’s Media audience strategy in partnership with the enterprise audience team, including segmentation frameworks, activation principles, and governance models. • Establish a clear audience roadmap aligned to advertiser needs, platform capabilities, and long‑term retail media growth. • Partner with Product, Engineering, and Data Science teams to translate audience strategy into prioritized platform initiatives. • Set standards for audience taxonomy, definitions, and usage across managed service and self‑service environments. • Serve as a strategic advisor to Sales and GTM teams on audience positioning and value narratives. • Set the data collaboration strategy and use cases for retail media, including clean rooms and privacy‑safe data sharing models. • Partner with Legal, Privacy, Security, and Engineering teams to ensure collaboration frameworks meet regulatory and governance standards. • Own the measurement philosophy and roadmap for Dick’s Media, spanning brand insights, campaign performance, incrementality, and effectiveness. • Define measurement standards across sales, ROAS, conversion metrics, incrementality and lift methodologies, and audience‑level insights and diagnostics. • Partner with Analytics, Finance, and Data Science teams to align on measurement frameworks and metric definitions, ensure methodological consistency and governance, and deliver advertiser‑facing credibility and transparency. • Guide the evolution of closed‑loop measurement, multi‑touch attribution and life time value methodologies using first‑party retail data, without directly executing analyses. • Set the strategic vision for end‑to‑end retail media tooling and automation, spanning campaign planning, inventory management, activation workflows, measurement, and reporting.

🎯 Requirements

• Bachelor's Degree • 10-15 years experience, including deep understanding of first-party data, identity, and privacy-safe activation, media measurement methodologies, reporting systems and automation concepts • Significant experience in retail media, digital advertising, ad tech, or data-driven media environments. • Significant experience with clean rooms, data cloud platforms, and BI tools

🏖️ Benefits

• incentive • equity • benefits