Field Marketing Manager, Boston Metro, NH, ME

🕒 April 4

🗻 New Hampshire, Massachusetts – Remote

🗻 New Hampshire – Remote 🍂 Massachusetts – Remote

💵 $76.5k - $124.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 45%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Develop and execute localized marketing strategies to achieve regional business goals and resonate with local communities • Bring the DICK’S brand to life through local activations during key sports moments • Deliver market intelligence for audience segmentation, messaging strategies, and media plans • Monitor and analyze competitive activity and activate proactive and defensive market-share strategies • Collaborate with the GO marketing team on locally resonant strategies and tactics for new store openings • Guide event planning, experiential activations, and brand-led experiences for House of Sport DICK’S Sporting Goods stores • Bridge national marketing and store teams, ensuring communication and local adaptation • Oversee local media strategies to amplify brand storytelling and drive store traffic • Build strategic relationships with youth, high-school, and collegiate sports organizations • Leverage proprietary assets to create differentiated experiences and deepen community ties • Activate national partnerships through tailored community experiences and grassroots efforts • Manage the tiered giving program within the territory • Represent the DICK’S Foundation by nominating organizations for grants and distributing approved grants • Support local grant giving and execution through the regional grant-giving budget • Manage partner and vendor relationships, events, and programs • Manage the field marketing budget and optimize ROI, efficiency, and innovation • Serve as a media-trained brand spokesperson for local press and brand storytelling • Participate in district cross-functional leadership, decision-making, store visits, meetings, and operating rhythms • Lead assigned Areas of Responsibility across priority field marketing initiatives • Champion the Loyalty program in stores and local communities

🎯 Requirements

• Bachelor's Degree • 4-year college degree in Marketing, Advertising, Business Administration or Communications • 5-7 years of experience, including 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment • Valid driver's license • Successfully pass comprehensive criminal background and motor vehicle checks • Excellent interpersonal and team building skills • Ability to multi-task and work independently in a fast-paced environment • Flexible availability including some nights, weekends and holidays • Some travel within territory required • Cameras must be on during all virtual interviews • AI tools are not permitted during any part of the interview process • Offers are contingent upon a satisfactory background check, which may include ID verification

🏖️ Benefits

• Competitive total rewards package • Incentive • Equity • Benefits • State paid leave requirements • Generous suite of benefits