Senior Manager, Monetization – Programmatic

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Own programmatic supply and yield strategy • Define SSP strategy and inventory monetization • Lead yield optimization, including pricing, floors, and auction dynamics • Maximize inventory value across PMP, preferred deals, and open exchange • Drive programmatic demand and activation • Enable DSP activation across managed service and self-service • Partner with sales to scale programmatic revenue and adoption • Optimize campaign performance using data-driven insights • Build operating model and platform capabilities • Establish governance for programmatic execution and measurement • Partner with Product and Engineering on the ad tech stack and integrations • Drive cross-functional alignment across teams and partners • Build effective cross-functional working teams • Develop talent through coaching, feedback, exposure, and stretch assignments • Partner with department leadership to establish strategic staffing and succession plans • Drive teammate engagement and organizational improvements using engagement and Pulse results

🎯 Requirements

• Bachelor's Degree in Business or related subject • 7–10 years of programmatic, ad tech, or retail media experience • Deep expertise across SSPs, DSPs, exchanges, and yield optimization • Experience managing sell-side monetization and buy-side activation strategies • eCommerce experience • Retail Media Network experience • Advanced experience using Microsoft Excel • Experience with Adobe Analytics or a comparable web analytics system • Experience with DSPs such as The Trade Desk and DV360 • Experience with SSPs such as Google Ad Manager, Magnite, and PubMatic • Deep understanding of the programmatic ecosystem, auction dynamics, and monetization strategy • Strong analytical skills and ability to influence cross-functional stakeholders • Satisfactory background check, which may include ID verification • Cameras must be on during virtual interviews • AI tools are not permitted during any part of the interview process

🏖️ Benefits

• Incentive compensation may be included in the total rewards package • Equity may be included in the total rewards package • Benefits may be included in the total rewards package • State paid leave requirements • Generous suite of benefits • Interview accommodations available