PR & Communications Manager

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🔥 9 minutes ago

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Develop, refine, and present strategic communications plans aligned with business objectives • Execute integrated PR strategies for B2B clients across earned and owned channels • Conduct media outreach and create press releases, bylines, analyst briefings, and award submissions • Build and maintain relationships with trade, business, and technology media • Craft narratives and pitches that earn meaningful coverage • Support executive positioning through media training, thought leadership content, podcasts, speaking opportunities, and bylined articles • Assist with influencer, analyst, and practitioner briefing programs and creator partnerships • Contribute to organic social strategy and content • Use media and social monitoring tools to track trends, identify issues, and uncover opportunities • Track, measure, and report program performance against KPIs, including share of voice and pipeline influence • Collaborate with other Directive service lines to connect communications programs to broader client strategy • Contribute to new business proposals and client presentations • Work with the Head of PR & Communications and help raise the quality bar across the practice • Visit clients on an as-needed basis

🎯 Requirements

• 4–7 years of experience in PR and communications • Strong written and verbal communication skills with creativity • Agency experience required • B2B or B2B tech experience strongly preferred • Demonstrated track record of earning meaningful media coverage • Strong media relationships and ability to build new ones quickly • Hands-on experience with executive thought leadership programs, including bylines, podcasts, speaking, and contributed content • Ability to translate complex B2B narratives into compelling pitches and stories • Awareness of industry news and trends across media and social media • Comfort using AI tools for research, targeting, and workflows • Willingness to travel to visit clients as needed • Commitment to proactive independent learning • Bachelor's degree in public relations or communications preferred • Must reside in the United States • Must be eligible to work in the US now and in the future without sponsorship • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication • Ability to operate a PC or Mac, software platforms, Zoom, Slack, and office productivity tools

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge, closed December 24–January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual company-wide retreat • Competitive base salary • Ability to work from a home office