Lead Product Development Manager – Acquisition Strategy

🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $111.1k - $201.7k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments • Identify growth opportunities and set priorities • Develop acquisition offers, pricing approaches, and go-to-market plans with Marketing, Sales, and Product • Evaluate dealer, direct sales, digital, and strategic partner channel strategies • Recommend where to invest, scale, or adjust • Manage the customer lifecycle from an acquisition standpoint • Align targeting, onboarding, and early-tenure experiences with cross-functional teams • Monitor competitive landscape and market trends • Develop business cases for initiatives, offers, partnerships, and strategic opportunities • Evaluate revenue opportunity, profitability, unit economics, ROI, costs, risks, and tradeoffs • Define acquisition success metrics and KPIs • Track and analyze performance to refine strategy and guide investments

🎯 Requirements

• Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses • Experience working within, or in close partnership with, a marketing organization • Understanding of campaign planning, offer development, customer targeting, and marketing performance • Strong financial acumen • Experience developing business cases, financial models, forecasts, or investment analyses • Ability to translate market and customer insights into actionable acquisition plans • Ability to work cross-functionally and influence decisions across diverse teams • Strong problem-solving skills • Comfort operating in ambiguous, fast-moving business environments • May require a background check due to routine access to proprietary customer data • Must be located in the United States, except Alaska

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location, job-related skills, experience, and relevant education or training • Bonus compensation • Benefits • Total compensation package • Remote work arrangement

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