Lead Product Development Manager – Retention Strategy

🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $111.1k - $201.7k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Support customer lifecycle management strategy from onboarding and early tenure through renewal, contract expiration, and save/win-back moments • Partner with Marketing on retention campaigns, offer construction, customer communications, and evaluating market performance • Collaborate with Sales and Care leaders on sales strategy, save approaches, and offer positioning • Develop business cases for retention initiatives and offers, including assumptions, expected impact, risks, and trade-offs • Apply financial and business acumen to customer value, offer economics, and revenue impact • Partner with Finance, Product, Operations, Customer Care, and Business Analytics to execute retention initiatives • Identify lifecycle trends, risks, and opportunities and provide actionable recommendations

🎯 Requirements

• Experience working within or in close partnership with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing • Solid understanding of customer lifecycle management and churn drivers • Ability to translate customer insights into messaging, offer, and tactical recommendations • Comfort working with data and performance reporting to inform recommendations and measure results • Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions • May require a background check due to routine access to proprietary customer data • Must be located in the United States, excluding Alaska

🏖️ Benefits

• Market-competitive compensation • Base salary range by US labor market zone • Bonus and benefits included in total compensation package • Background-check consideration in accordance with local ordinances and state law

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