Staff Integrated Campaigns Manager

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Docker, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 $105M Series C on 2022-03

At Docker, we simplify the lives of developers who are making world-changing apps. Docker helps developers bring their ideas to reality by conquering the complexity of app development. We simplify and accelerate workflows with an integrated development pipeline and application components. Actively used by millions of developers around the world, Docker Desktop and Docker Hub provide unmatched simplicity, agility and choice.

📋 Description

• Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions, adjusting course rapidly when plans change (and they will). • Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership, owning end-to-end programs spanning email, third-party sponsorships, event support, nurtures, webinars, and content development. • Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting. • Architect and refine lead scoring models in Marketo, partnering with Marketing Operations to ensure scoring reflects true buying signals and feeds a clean, qualified pipeline. • Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops built in. • Act as a senior stakeholder representative in high-stakes cross-functional planning; communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences clearly and confidently. • Partner deeply with Product Marketing to translate technical product narratives into campaign messaging that resonates with developer, DevOps, and enterprise buyer personas. • Develop and enforce scalable, repeatable campaign frameworks that absorb Docker’s monthly launch cadence without losing quality or speed. • Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce; surface insights fast and act on them faster. • Manage agency relationships and external vendors, driving accountability on deliverables and timelines. • Mentor and support more junior campaign team members, modeling the standard for what great campaign work looks like at Docker.

🎯 Requirements

• 7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a portfolio that shows measurable pipeline and revenue impact, not just activity metrics. • Marketo expertise is required, not preferred. You have built programs from scratch, managed lead scoring frameworks, built nurture streams, and can troubleshoot a Marketo flow without calling ops. Marketo certification is a strong plus. • Deep expertise in funnel metrics (real knowledge, not AI-enhanced). You can speak to the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities and pipeline beyond standard definitions. • Sophisticated lead scoring understanding: behavioral vs. demographic scoring, MQL thresholds, and how scoring models connect to sales handoff quality. • Webinar campaign ownership. You have run the full program, not just promoted it, from platform setup (Zoom Webinars, ON24, or equivalent) through post-event nurture, turning attendees into pipeline. • Strong executive presence. You have presented campaign strategy and performance to senior leadership, held your own in high-stakes conversations, and can synthesize complexity into crisp recommendations. • Demonstrated ability to operate in a high-velocity environment with monthly launch cycles, shifting priorities, and tight timelines. You do not wait for perfect information to move. • Exceptional written communication. You write campaign copy that converts and executive summaries that do not need editing. • Experience with Google Analytics, Salesforce, and a modern martech stack. You know how data flows from campaign touch to closed-won deal. • Cross-functional fluency. You have worked alongside Product, Product Marketing, Web, and Sales teams and know how to get alignment without authority. • Developer or technical audience marketing experience is a significant differentiator. Understanding how to market to engineers, DevOps practitioners, and technical decision-makers matters enormously here. • Bonus: you have marketed developer tools, open-source software, or infrastructure products; built ABM programs alongside broader demand gen; contributed to a campaign playbook others adopted; or worked somewhere that ships so fast the quarterly plan was outdated by week three, and thrived anyway.

🏖️ Benefits

• Freedom & flexibility; fit your work around your life • Designated quarterly Whaleness Days plus end of year Whaleness break • Home office setup; we want you comfortable while you work • 16 weeks of paid Parental leave (after 6 months of employment) • Technology stipend equivalent to $100 USD net/month • PTO plan that encourages you to take time to do the things you enjoy • Training stipend for conferences, courses and classes • Equity; we are a growing start-up and want all employees to have a share in the success of the company • Docker Swag • Medical benefits, retirement and holidays vary by country • Remote-first culture, with offices in Seattle and Paris