Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Dogtopia

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 Non-profit

Non-profit

Dogtopia is one of the early pioneers of dog daycare and leaders in the pet services industry. With more than 265+ stores open and 350+ in development, Dogtopia is the largest provider of specialty dog daycare in the US. We are a full-service dog daycare with boarding, training, and spa services that's been showing dogs the love since 2002. Under new ownership since 2015, Dogtopia is now the fastest-growing franchise in the $137B Pet Industry. Dogtopians are committed to chasing the highest standards of safety and professionalism while making it the 'Most Exciting Day Ever' for your furry family members.

📋 Description

• Lead Dogtopia's end-to-end New Store Opening marketing strategy in partnership with the NSO team. • Develop and execute integrated marketing strategies that drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings and enrollment. • Define campaign objectives, promotional strategies, media investment recommendations, and performance targets while maximizing marketing effectiveness and ROI. • Translate enterprise marketing initiatives into scalable launch strategies, repeatable playbooks, and best practices. • Recommend and evaluate testing strategies to optimize messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance. • Develop localized marketing strategies using customer insights, competitive intelligence, market trends, and local search demand. • Oversee marketing budgets recommendations, media investments, and resource allocation to maximize campaign performance and return on investment. • Serve as the strategic marketing partner for franchisees throughout the New Store Opening process, providing leadership, coaching, and ongoing support. • Ensure campaigns, creative assets, digital platforms, customer communications, and promotional materials are accurate, on brand, and delivered on schedule.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. • 5–7+ years of progressive marketing experience leading integrated marketing strategies, customer acquisition initiatives, and multi-channel campaigns. • Proven success managing complex projects, cross-functional initiatives, agency partnerships, and marketing budgets. • Strong expertise in campaign planning, performance marketing, analytics, and optimization. • Exceptional project management, communication, organizational, and presentation skills with the ability to build relationships and influence stakeholders across all levels. • Experience in franchise, multi-unit retail, hospitality, service, or consumer brands. • Experience leading New Store Openings, localized marketing programs, or market expansion initiatives. • Working knowledge of CRM platforms, marketing automation, paid media, local SEO, Google Business Profile, website management, and digital analytics.

🏖️ Benefits

• Competitive salary and performance-based incentives. • Health, dental, and vision insurance. • 401(k) retirement plan. • Opportunities for professional development and career advancement. • 10 paid holidays. • 2 weeks paid vacation. • $1,000 annual health and wellness cash benefits for gym membership or healthcare.