Growth Marketing Manager

🔥 15 hours ago

⛰️ Colorado, Illinois, +3 more states – Remote

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💵 $90k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Logo of DomainTools

DomainTools

51 - 200 employees

Founded 2000

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

DomainTools is a leading provider of domain name and DNS-based cyber threat intelligence solutions. It offers a range of products including the Iris Intelligence Platform for mapping connected infrastructure to get ahead of threats, Iris Detect for monitoring lookalike domains, and Iris Enrich for integrating DomainTools data with SIEM, SOAR, and other tools. DomainTools' Farsight DNSDB is the world's largest passive DNS intelligence solution, providing historical and real-time DNS data. The company is focused on transforming threat data into actionable intelligence to prevent, mitigate, and investigate online attacks. It serves a diverse set of industries, including federal government, financial services, healthcare, technology, and retail, and is a trusted partner for enterprise-level security operations centers (SOCs).

📋 Description

• Generate, prioritize, and run growth experiments across the funnel from first visit to qualified opportunity • Share experiment learnings with the team • Build lifecycle and nurture programs to move free users, trial users, and existing customers toward purchase and expansion • Optimize landing pages, forms, CTAs, and user journeys • Run A/B and multivariate tests to improve conversion rates • Manage and optimize paid search, paid social, especially LinkedIn, and retargeting • Lower cost per opportunity through paid acquisition optimization • Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes • Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity • Own funnel analytics and dashboards with RevOps • Improve attribution and turn data into clear recommendations • Partner with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality • Report to the Director of Demand Generation

🎯 Requirements

• 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity • Track record of experiments that measurably improved conversion, acquisition cost, or pipeline • Hands-on experience with paid search and paid social, including budget management and bid optimization • Website and CRO experience, including landing page testing and analytics setup • Experience with Google Analytics, Optimizely, VWO, or similar tools • Working knowledge of SEO fundamentals • Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting • Working fluency with Salesforce • Strong analytical skills, including building funnel reports, reading attribution, and sizing opportunities • Clear writing and ability to test messaging with a technical audience • Product-led growth experience with free tiers, trials, or self-serve funnels is a strong plus • Familiarity with threat intelligence, SecOps, or security analyst workflows is a strong plus • SQL or experience working directly with product usage data is a strong plus • Experience with ABM or intent data platforms such as 6sense or Demandbase is a strong plus • Experience building AI-assisted or agentic marketing workflows is a strong plus

🏖️ Benefits

• Fully paid medical insurance premiums • Fully paid dental insurance premiums • Fully paid vision insurance premiums • 401k retirement plan with company matching • Basic life insurance • Flexible PTO • Additional well-being benefits • Equal opportunity, diversity, equity and inclusion workplace

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