Paid Media Manager – Marketing Campaigns

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Dominion Financial

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💸 Finance

🏠 Real Estate

💳 Fintech

Finance • Real Estate • Fintech

Dominion Financial is a full-service lender specializing in real estate investing. With over 20 years of experience and more than $3. 8 billion in loans funded, they provide a variety of loan products including rental loans, fix & flip loans, and new construction financing. Dominion Financial focuses on streamlining the borrowing process for real estate investors, ensuring quick pre-approval and closing in as little as 48 hours, allowing investors to seize opportunities with confidence.

📋 Description

• Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end. • Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation. • Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals. • Leverage AI-powered platform features and tools to improve efficiency and creative testing. • Execute email campaigns, including segmentation, A/B testing, deployment, and reporting. • Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking. • Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting. • Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans. • Build/maintain performance dashboards and reports across all channels for Marketing leadership. • Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

🎯 Requirements

• 3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership. • Hands-on experience with Google Ads (Search, Display, and/or Performance Max). • Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance. • Comfortable adopting and integrating AI tools into day-to-day marketing workflows. • Strong analytical, project management, and communication skills. • Google Ads or Meta Blueprint certification (preferred). • Experience in financial services, mortgage, or other regulated industries (preferred). • Bachelor's degree in Marketing, Business, Communications, or equivalent experience (preferred). • Experience managing direct mail programs, affiliate campaigns, and event marketing support (preferred). • Experience with email marketing platforms (preferred).

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • 401(k) matching • Paid time off • Company outings & social events • Virtual events • Professional development and AI training opportunities • Access to leading AI tools, including Claude • Companywide competitions and raffles • Personal Financial Workshops • Orioles Season Tickets