Performance Marketer

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🔥 4 minutes ago

🐻 Alaska, Hawaii, +5 more states – Remote

🐻 Alaska – Remote 🌺 Hawaii – Remote 🎸 Mississippi – Remote 🗿 South Dakota – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🦬 Wyoming – Remote

💵 $62k - $72k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Macmillan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

📚 Education

Media • Education

Macmillan is a leading global publishing company and home to a wide range of imprints that publish adult and children’s fiction, nonfiction, and educational materials. Part of the Holtzbrinck Publishing Group, Macmillan also operates Macmillan Learning and Macmillan Education, providing interactive course solutions, higher education content, language learning, and school curriculum publishing across dozens of countries. The company focuses on supporting authors, educators, students, and institutions with world-class content and digital learning tools.

📋 Description

• Supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions • Helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making • Collaborates with stakeholders across Marketing and the broader organization to analyze performance and support audience strategy • Monitors and analyzes marketing performance data, identifies trends and provides actionable recommendations • Supports audience segmentation, targeting efforts, and analyzes audience trends and engagement patterns • Contributes to the development and continuous improvement of scalable marketing frameworks and processes • Participates in cross-functional initiatives that support organizational goals

🎯 Requirements

• Bachelor's Degree • Strong writing, editing, Excel, and data-analysis abilities • Strong brand-development and brand-establishment abilities • Customer focused • Prior experience in higher education or educational technology • Proficient in Microsoft Office and Google software • Experience leveraging AI-powered tools • Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

🏖️ Benefits

• Competitive pay and bonus plan • Generous Health Benefits (Medical, Dental, Vision) • Contributions to your 401k retirement account through Fidelity • Generous paid time off, sick time, discretionary days, and paid holidays • Employee Assistance Program • Education Assistance Program • 100% employer-paid life and AD&D insurance • And much more!