Senior Performance Marketing Manager

🔥 35 minutes ago

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Doppel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2022

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Doppel is an AI-native social engineering defense platform that protects organizations from AI-powered impersonation, phishing, deepfakes and multi-channel social engineering attacks. The platform unifies Digital Risk Protection, Human Risk Management (simulation and security awareness training), and Email Security to detect, correlate (via a Threat Graph), and remediate attacker infrastructure across domains, social media, ad networks, telco, marketplaces and dark channels. Doppel emphasizes agentic AI automation for detection, takedowns, phishing triage and scalable SOC workflows, and targets enterprise customers across industries such as financial services, healthcare, technology, retail and manufacturing.

📋 Description

• Own the strategy, execution, and optimization of paid media programs across Google, LinkedIn, Meta, Reddit, and other channels, including managing a multi-million dollar annual budget, pacing, audience layering, creative testing, and bid strategy. • Build and scale digital ABM program, using tools and AI to sharpen targeting accuracy, expand buying committee reach, and personalize ad creative at scale across personas and industries. • Design and run structured experimentation frameworks (e.g., 2x2 matrices across message, format, and audience), with AI in the loop to surface performance patterns faster than manual analysis allows. • Stand up and optimize emerging paid channels (e.g., Reddit, OpenAI ads, contact-level display) to obtain insights and drive positive ROI for the business. • Build an AI-augmented operating system for paid media, using LLMs and AI tools to accelerate ad copy generation, creative variant testing, audience research, landing page iteration, and post-campaign analysis. • Partner with Marketing Ops and RevOps to build closed-loop reporting from ad impression to closed-won, at both the lead and account level, fueling weekly, monthly, and quarterly performance synthesis, pipeline diagnostics, and exec-ready summaries. • Partner with SDR and AE teams to keep lead handoff, follow-up, and feedback loops tight, with regular reviews on lead quality and pipeline outcomes.

🎯 Requirements

• 5+ years of hands-on B2B performance or growth marketing experience, ideally at a high-growth SaaS or cybersecurity company • Deep operator-level expertise in Google Ads and LinkedIn Campaign Manager, including complex campaign structures, audience segmentation, bid strategy, and conversion tracking • Demonstrated fluency with AI tools in a marketing context (LLMs for copy and analysis, generative tools for creative, AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a point of view on where AI delivers real leverage vs. where it doesn't • A track record of driving pipeline (not just leads), with accountability for both sourced and influenced pipeline • Proficient in HubSpot and Salesforce, comfortable pulling reports and partnering with marketing ops to maintain attribution integrity • Sharp analytical instincts, with the ability to translate spreadsheet data into clear narratives and next steps for leadership, increasingly augmented by AI • Experience running ABM or signal-based paid programs in coordination with SDR and Sales, including target account targeting and buying committee multithreading • A bias for testing, iteration, and reading the data honestly, even when it means killing a campaign you built • Self-starter mindset, comfortable owning a function end to end in a fast-moving environment • Bonus: experience marketing to security or technical buyers, and/or experience building custom GPTs, automations, or AI agents to streamline marketing workflows