Head of Analytics & Experimentation – CRO, Customer Journey

Job not on LinkedIn

🔥 13 minutes ago

🇺🇸 United States – Remote

💵 $125k - $150k / year

⏰ Full Time

🔴 Lead

📊 Data Scientist

👻 Ghost score 0%

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Dr. Berg Nutritionals

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1999

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Dr. Berg Nutritionals is a consumer-facing health and wellness brand founded around Dr. Eric Berg that provides nutrition education, keto and fasting guidance, and sells dietary supplements and related products through an online storefront. The company publishes extensive articles and videos, offers courses, membership programs, quizzes and calculators, and mobile tools (like the Junk Food Meter app) to help users improve metabolic health and reduce ultra-processed foods. It focuses on practical nutrition advice, supplements, and digital educational resources for people pursuing weight loss and better health.

📋 Description

• Own core customer and revenue metrics and definitions, including conversion, retention, LTV, and revenue • Maintain the metrics catalog relied upon by teams • Validate data accuracy before it reaches decision-makers • Translate leadership business questions into requirements, queries, and data models • Partner with data engineering to ensure the data platform captures business needs • Build and evolve reporting and dashboards, beginning with the customer journey dashboard • Own the cross-departmental experimentation roadmap, prioritized by revenue potential, traffic, and funnel drop-off • Set standards for test proposals, design, execution, and evaluation • Establish a shared intake process and KPI framework • Instrument the customer journey with KPIs and data points for every stage • Lead analysis of test results, including statistical significance, incremental revenue, and win rate • Improve test briefs by refining hypotheses and success metrics • Resolve conflicts when teams want to test the same page or audience • Run regular test reviews and maintain a shared library of learnings • Provide evidence behind major decisions and explain what is happening, why, and what the data suggests • Turn analysis into recommendations for the Director of Customer Journey & Revenue and executive leadership • Represent analytics and testing in cross-functional planning • Write queries, configure tests, and build reports as needed • Within the first 90 days, instrument the full journey, establish a Phase 1 metrics catalog, assess performance opportunities, and launch test prioritization and initial tests

🎯 Requirements

• 7+ years in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across multiple teams • Experience at a high-volume DTC e-commerce brand • Experience with subscription or replenishment business models • Strong SQL and hands-on experience with Power BI • Deep comfort with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources • Proven ownership of a testing program end to end: roadmap, prioritization model, KPI framework, and process • Strong partnerships across content, lifecycle/CRM, development, and design departments without directly managing those teams • Experience creating documentation, processes, and shared resources that teams use • Ability to turn analysis into clear, concise recommendations for leadership, in writing and in person • Up-to-date Mac or Windows computer with anti-virus protection • Reliable high-speed internet connection • Quiet, distraction-free workspace • Tech-savvy and comfortable learning new tools and software • Experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) • Applicants must be legally authorized to work in the United States for any employer (W-2) positions • Not currently hiring California-based employees

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company • 80 hours of paid vacation after one year of employment • Additional PTO that grows as you grow with us (tenure-based increases) • 40 hours of personal days each year • Paid gym membership • 7 paid holidays • 50% discount on all Dr. Berg products • Fully remote work with a strong emphasis on healthy work-life balance • Up-to-date Mac or Windows computer with anti-virus protection • Reliable high-speed internet connection • Quiet, distraction-free workspace