Brand Manager – Integrated Marketing

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Lead the development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs. • Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels. • Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign ideas, messaging, timing, and execution are connected and mutually reinforcing. • Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring OLIPOP’s brand voice and consumer proposition to life. • Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations. • Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with quality, cohesion, and accountability. • Analyze campaign performance and partner with channel owners to synthesize learnings, optimize future plans, and connect results back to brand and business objectives. • Manage project budgets within scope and recommend how to best allocate spend to maximize brand impact, campaign effectiveness, and business outcomes. • Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function.

🎯 Requirements

• 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles • Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty. • Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness. • Proven ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans. • Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer touchpoints. • Strong brand management fundamentals with a communications-first lens — able to balance business objectives, consumer insight, cultural relevance, and creative quality. • Clear, structured communicator who can align stakeholders, clarify next steps, and keep complex work moving without losing the bigger brand story. • High-trust cross-functional partner who builds credibility through follow-through, sound judgment, and thoughtful influence. • Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented. • Pragmatic, resilient, and optimistic operator who can maintain momentum across multiple workstreams in a fast-moving environment. • Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings. • Proficiency with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.

🏖️ Benefits

• Remote work options • Health insurance • Bonuses • Flexible working hours