Content Marketing Manager

🔥 12 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $77k - $114k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dyson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🔧 Hardware

🏭 Manufacturing

🛒 Retail

Hardware • Manufacturing • Retail

Dyson is a unique technology enterprise known for its innovation and engineering superiority. Originating from a small workshop in rural England, Dyson has grown into a global powerhouse with offices worldwide, from Auckland to Zurich, Shanghai to Chicago. The company's core revolves around engineering but extends to pioneering in diverse technology sectors, including energy storage, robotics, and machine learning. Dyson's products are renowned for quality and innovation, with a strong focus on design and development, which reflects across their vibrant global offices.

📋 Description

• Execute audience-focused content marketing plans and initiatives with Integrated Marketing Managers and senior content marketing leaders • Contribute to content marketing roadmaps aligned with audience priorities, integrated marketing plans, campaign objectives, and business goals • Identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention • Translate content marketing strategies into briefs, assets, campaigns, and optimization plans • Identify opportunities to improve audience engagement, conversion, search visibility, and content reuse across channels • Partner with Communications to adapt and activate thought leadership for marketing use cases • Write, edit, and optimize service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content • Translate complex business topics into clear, audience-centered marketing assets • Apply Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards • Edit assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential • Use AI-assisted content marketing workflows responsibly while maintaining accuracy, originality, and compliance • Apply SEO and AEO best practices across search engines and AI-powered discovery experiences • Evaluate content marketing performance with SEO, Digital Marketing, Web, and Analytics teams • Support testing and optimization of headlines, calls to action, page structure, FAQs, schema-ready copy, and conversion messaging • Conduct content marketing audits and refresh existing assets • Track content marketing KPIs and recommend data-driven improvements • Collaborate cross-functionally with Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web partners

🎯 Requirements

• BA in Marketing, Communications, Journalism, English, or related field • 5–8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles • Demonstrated experience executing content marketing strategies and producing marketing content supporting engagement, demand generation, conversion, and business growth • Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets • Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles • Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability • Content management systems • SEO and keyword research tools • Marketing analytics and reporting tools • Microsoft Office Suite and Copilot • AI-assisted content marketing creation tools • Familiarity with web content publishing and optimization workflows • Successful completion of a background check as a condition of employment • Preferred: experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments • Preferred: experience with AI-assisted content marketing creation tools and workflows • Preferred: experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams

🏖️ Benefits

• Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Discretionary annual bonus • Reasonable accommodation assistance for applicants with disabilities