Senior Content Marketing Manager

Job not on LinkedIn

🔥 17 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $97k - $142k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dyson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🔧 Hardware

🏭 Manufacturing

🛒 Retail

Hardware • Manufacturing • Retail

Dyson is a unique technology enterprise known for its innovation and engineering superiority. Originating from a small workshop in rural England, Dyson has grown into a global powerhouse with offices worldwide, from Auckland to Zurich, Shanghai to Chicago. The company's core revolves around engineering but extends to pioneering in diverse technology sectors, including energy storage, robotics, and machine learning. Dyson's products are renowned for quality and innovation, with a strong focus on design and development, which reflects across their vibrant global offices.

📋 Description

• Develop audience-focused content marketing strategies aligned with integrated marketing plans, business priorities, audience needs, and growth objectives • Lead complex and strategically significant content marketing initiatives supporting enterprise priorities, integrated marketing programs, and audience growth • Identify content opportunities using search behavior, audience insights, market trends, seasonal demand, campaign priorities, and performance data • Develop content marketing roadmaps supporting awareness, consideration, conversion, retention, and cross-channel reuse • Serve as a subject matter expert on content marketing strategy, SEO, AEO, content architecture, search intent, and AI-discovery best practices • Partner with Integrated Marketing, Communications, Brand Marketing, Brand Design Studio, Performance Marketing, Analytics, Web, and other cross-functional teams • Develop, write, edit, and optimize SEO content, AEO content, service pages, landing pages, email nurture programs, FAQ content, and campaign content • Translate complex business topics into clear, audience-centered content assets • Review and quality-assure high-impact content developed by internal and external contributors • Establish and evolve content marketing standards, frameworks, and best practices • Evaluate performance and improve search visibility, AI answer readiness, engagement, conversion, and content reuse • Conduct content audits and recommend refresh, consolidation, reuse, retirement, and optimization • Leverage AI-enabled workflows and tools while maintaining accuracy and brand standards • Informally mentor and coach Content Marketing Managers and Writers • Drive improvements in discoverability, engagement, conversion, demand generation, pipeline, revenue, quality, effectiveness, reuse, and scalability

🎯 Requirements

• BA in Marketing, Communications, Journalism, English, Business, or related field • 7–10 years of progressive experience in content marketing, digital marketing content, marketing communications, copywriting, or related disciplines • Demonstrated success developing content marketing strategies and assets supporting demand generation, engagement, conversion, and business growth • Deep experience creating and optimizing SEO-focused content marketing assets for digital channels • Strong understanding of AEO principles and content discovery, summarization, citation, and surfacing in AI-powered environments • Experience leading complex content marketing initiatives involving multiple stakeholders, channels, data inputs, and business considerations • Experience as a senior individual contributor operating independently with limited day-to-day instruction • Content management systems • SEO and keyword research tools • Marketing analytics and reporting tools • Microsoft Office Suite and Copilot • AI-assisted content marketing creation and optimization tools • Familiarity with web publishing and content marketing optimization workflows • Successful completion of a background check as a condition of employment • Preferred: experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments • Preferred: experience using AI-assisted content marketing tools and workflows • Preferred: experience partnering with integrated marketing, brand, web, analytics, SEO, paid media, and email marketing teams

🏖️ Benefits

• Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Discretionary annual bonus • Reasonable accommodation assistance for applicants with disabilities