Paid Search Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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ecoATM Gazelle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

ecoATM Gazelle is a company specializing in the trade-in and recycling of electronic devices, particularly mobile phones. They operate thousands of kiosks across the United States, allowing consumers to sell their old phones in exchange for cash. By evaluating the device's condition and specifications, ecoATM provides a convenient and eco-friendly solution for reducing electronic waste, contributing to the recycling of over 50 million devices to date. Their mission focuses on sustainability by preventing toxic electronic waste from entering landfills, supporting a healthier planet while providing immediate financial returns to consumers through easy and secure transactions.

📋 Description

• Run Google Ads and Microsoft Ads day to day across Search, Performance Max, and AI Max, managing structure, bidding, budgets, keywords, ad copy, assets, and audiences • Build ecoATM’s paid presence on AI platforms by scaling ChatGPT ads and testing new AI and LLM placements • Shape near- and long-term search strategy as AI changes the channel • Track competitive and industry trends and assess their implications • Maintain an always-on A/B testing roadmap to improve performance and attract further investment • Grow app advertising and determine how to scale successful app campaigns • Optimize daily toward online offer locks • Collaborate with the Director of Paid Media on geo holdout tests measuring search impact on kiosk visits and margin • Own pacing, forecasting, weekly performance updates, budget tracking, and reporting on tests and learnings • Collaborate with Web and Conversion, Creative, and SEO teams on landing pages, ad copy, assets, and paid/organic search coordination • Report to the Director of Paid Media

🎯 Requirements

• 5+ years of hands-on paid search experience, including at least 2 years owning a large account • Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and AI Max • Track record of growing paid search investment through experimentation and hypothesis testing • Understanding of incrementality versus attributed performance and experience using that difference to make investment decisions • Experience with offline or store conversions, offline conversion import, enhanced conversions, GA4, and auditable conversion tracking • Strong spreadsheet analysis skills and comfort pulling data from a reporting tool or data warehouse • Point of view on search trends as people use AI assistants and how brands should buy media there • Clear writing and ability to explain results and recommendations to non-search audiences • Ownership of channel performance and ability to drive it forward independently • Nice to have: hands-on experience with ChatGPT ads or other AI ad placements • Nice to have: experience at an offline-sale business such as retail, recommerce, auto, or insurance • Nice to have: local search across thousands of locations, location assets, and store-visit measurement • Nice to have: geo testing tools such as Haus or media mix models • Nice to have: Apple Search Ads or Google App campaigns • Nice to have: SQL and reporting tools such as Funnel.io or Looker • Must be located in the United States

🏖️ Benefits

• Short-term incentives based on individual and company performance may be available • Incentives based on individual and company performance may be available • Equal Employment Opportunity employer • Assistance and accommodations available upon request

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