Marketing Operations Manager – GTM Systems

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412th Test Wing, Edwards Air Force Base

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1933

🎖️ Defense

💼 Consulting

📦 Logistics

Defense • Consulting • Logistics

412th Test Wing, Edwards Air Force Base is a key component of the U. S. Air Force dedicated to aerospace testing and evaluation. The Wing oversees various programs aimed at enhancing mission capabilities and safety within the military aviation sector. It plays a crucial role in supporting Edwards Airmen and fostering innovation through initiatives like the Spark Tank Competition, emphasizing education and community engagement in STEM fields.

📋 Description

• Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up by identifying and removing friction between initial engagement and qualified sales conversations • Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution • Design, test, and optimize AI-driven marketing experiences that improve website engagement, inbound qualification, speed-to-lead, and meeting conversion • Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable ways to engage and convert prospects throughout the buyer journey • Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure • Build, maintain, and improve marketing automation workflows that support demand capture, lead management, lifecycle programs, and operational reporting • Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems in partnership with Sales Ops and Business Systems • Maintain roadmap priorities, documentation, stakeholder communication, and change management for key marketing operations initiatives • Build and optimize lead routing processes that help Sales and SDR teams prioritize high-intent demand and follow up efficiently • Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking • Ensure key lifecycle, source, campaign, routing, and conversion data is captured accurately across GTM systems to support lead flow, sync health, and operational visibility • Partner with Analytics, Demand Generation, and SDR teams to support funnel definitions, handoff processes, acceptance criteria, and reporting input • Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows, including imports, enrichment, attribution inputs, and sales activation • Manage third-party vendor integrations and operational processes to ensure lead source integrity and tracking accuracy • Support demand generation programs that improve conversion from lead to pipeline, including nurture, segmentation, account intelligence, and audience activation • Partner with Demand Generation and Campaign teams to ensure operational processes support accurate targeting, lead follow-up, and campaign measurement

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role • Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required • Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems • Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes • Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up • Strong analytical and problem-solving skills, with the ability to translate business needs into scalable workflows, data requirements, and operational processes • Strong communication skills, with experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders. • Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation (preferred) • Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms (preferred) • Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms, especially in support of SDR or Inside Sales motions (preferred) • Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement (preferred) • Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms (preferred) • Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes (preferred) • SaaS, B2B technology, or high-growth revenue organization experience (preferred)

🏖️ Benefits

• medical, dental, vision, life, disability, and a 401(k) match • perks that support you, your family, and your finances • career development opportunities