Senior Marketing Operations Specialist – ActiveCampaign

🕒 6 days ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EfficientVision

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

EfficientVision is a global, full-service technology provider committed to helping you achieve your goals through a blend of industry expertise and advanced technologies. As your comprehensive business partner, we offer 360° services, ensuring faster time-to-value and complete support. Our services include Digital Marketing Solutions, IT Services, CRM Integration and Management, AI-Powered Data Analytics, and Software Development, catering to various industries, especially in the pharmaceutical and healthcare sectors.

📋 Description

• Manage the day-to-day operation and administration of ActiveCampaign • Create and maintain contact lists, segments, tags, custom fields, and audience structures • Build, configure, test, and launch email marketing campaigns • Create and manage forms, subscription forms, and lead-capture processes • Build and maintain automations and customer journeys based on business requirements • Configure campaign targeting, scheduling, personalization, and audience rules • Perform QA and testing of campaigns, forms, links, automations, and email content before launch • Monitor campaign performance, including open rates, click-through rates, engagement, conversions, and other KPIs • Create regular marketing performance reports and dashboards and provide insights based on campaign data • Maintain data quality and ensure appropriate contact segmentation and database hygiene • Identify opportunities to improve campaign performance, segmentation, automation, and overall marketing processes • Troubleshoot issues related to campaigns, forms, automations, lists, and contact data • Work with Marketing and Content teams to translate campaign requirements into ActiveCampaign configurations • Ensure campaigns follow internal processes and applicable email marketing, consent, and data-privacy requirements • Document campaign setups, automations, processes, and operational procedures

🎯 Requirements

• Hands-on experience with ActiveCampaign or a similar marketing automation/CRM platform • Strong understanding of email marketing and marketing automation • Experience with audience segmentation, lists, tags, forms, and automations • Experience creating and interpreting marketing reports and campaign analytics • Strong attention to detail and QA mindset • Good understanding of email campaign metrics and optimization • Ability to work with multiple stakeholders and translate business requirements into platform configurations • Strong organizational and problem-solving skills