Associate Director – Quantitative Market Research

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Logo of Egg Strategy

Egg Strategy

51 - 200 employees

Founded 1995

THE EGG IS THE START OF SOMETHING NEW

📋 Description

• Taking data to the next level by identifying insights, drawing conclusions and making strategic recommendations to clients for brand growth and innovation opportunities – and using data to tell a story and bring these recommendations to life. • Day-to-day project and team leadership for a diverse set of brand strategy projects, overseeing all phases of quantitative survey research, including methodology and questionnaire design, data analytics, presentation writing and delivery, and client management and relationship-building. • Establishing scope for projects, writing proposals, establishing timelines and ensuring that projects stay on track across these dimensions once the study is sold. • Working with and training junior level staff on standard and advanced analytic methodologies and software (e.g. SPSS, SAS, R) and end-to-end market research project management. • Meeting new business revenue targets through maintaining and growing client relationships.

🎯 Requirements

• Bachelors degree in marketing, social sciences, business or similar field required. • Graduate level degree in quantitative research analytics or related field preferred. • Minimum of 6 years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy. • Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting. • Expertise across a range of quantitative market research methodologies, such as: segmentation, attitude and usage, choice modeling, and concept testing studies. • Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions. • Experience in analyzing data and translating it into high-quality PowerPoint presentations that effectively communicate the research finding, generating impactful consumer insights through data analysis and pithy thought-provoking headlines. • Proven ability to think beyond the data (“the what”) and make the strategic leap to the business implications of the insights (“the so what”). • Previous team management, mentoring and training experience is preferred (especially for the Director level), but not required for the Associate Director level.

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