Senior Director – Consumer Marketing

🔥 11 minutes ago

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Eli Lilly and Company

WebsiteLinkedInAll Job Openings

10,000+ employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

💰 $6.5M Post-IPO Debt - Eli Lilly on 2024-02

Pharmaceuticals • Healthcare • Biotechnology

Eli Lilly and Company is a global pharmaceutical company that researches, develops, manufactures, and distributes prescription medicines and provides patient support services. The company focuses on life-changing medicines across conditions such as diabetes, cancer, Alzheimer’s disease, autoimmune disorders, dermatology, migraine, obesity, and sleep apnea; it runs clinical trials, offers LillyDirect pharmacy services, and emphasizes manufacturing quality, medication safety, and research into genetic medicines. Eli Lilly also provides patient resources, condition education, and access programs to help people find care and participate in trials.

📋 Description

• Shape the US Consumer Brand & Experience Strategy • Lead planning, execution, and performance management of Activation & Engagement efforts • Develop campaign strategy briefs and integrate execution across Consumer Creative & Advertising, Communications, Media, and Digital teams • Collaborate with Global TA, US TA, and GCO teams • Develop consumer and market insights and localize patient flow models for target consumer segments • Co-shape the US Consumer Strategy, including value propositions, differentiators, strategic choices, KPIs, and risk mitigation • Define Consumer Activation & Engagement Plans, including campaigns, channels, personalization priorities, and KPIs • Develop Therapeutic Area Content Strategy and US Consumer Claims • Lead Experience and Tactic Briefs for activation efforts beyond core campaigns • Own the integrated consumer marketing plan, budget, and goals • Partner throughout campaign development and production, drive approvals, and represent the therapeutic area in OPDP processes • Lead execution of activation efforts, MLRO approvals, Veeva, and lifecycle management • Measure activation performance and consumer-driven leakage at treatment decision • Build and develop a high-performing consumer marketing team • Foster cross-functional, enterprise, external, and partner relationships • Manage resources and facilitate trade-offs while maintaining standards • Promote compliance with company policies, processes, and external obligations

🎯 Requirements

• Bachelor’s Degree • Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries • Strong track record leading US consumer marketing strategy and execution • Experience managing matrixed internal and external teams • Experience serving as a bridge and integrator across functions • Authorization to work full-time in the United States without employer support or visa sponsorship • Expert technical competencies across consumer and market analysis, insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB) preferred • Significant experience managing agency or third-party selection for integrated creative and marketing services and driving excellence in an integrated agency team model preferred • MBA Degree preferred

🏖️ Benefits

• Company bonus depending partly on company and individual performance • Company-sponsored 401(k) • Pension • Vacation benefits • Medical, dental, vision, and prescription drug benefits • Flexible benefits, including healthcare and dependent day care flexible spending accounts • Life insurance and death benefits • Time off and leave of absence benefits • Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities • Remote work will be considered