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Social Media Associate

🔥 10 minutes ago

🍂 Massachusetts – Remote

infoinfo

💵 $72k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

🚫👨‍🎓 No degree required

Where this job comes from

Posted on Embark Veterinary's careers page, not through a job board

First seen by Remote Rocketship 10 minutes ago

Logo of Embark Veterinary

Embark Veterinary

51 - 200 employees

Founded 2015

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Embark Veterinary is a company that specializes in canine genetic testing, offering dog DNA tests that provide insights into breed identification, health risks, and trait analysis. Their services cater to dog owners, breeders, and veterinary practices, with products designed to promote better health and wellbeing for dogs through genetic screening and tailored care plans.

📋 Description

• Own organic social strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn • Develop content series, posting cadence, and channel goals • Build a recognizable look, voice, and format for each channel • Test formats, hooks, and posting times, and scale what performs • Shoot and edit short-form video at events, dog parks, shelters, and with customers and their dogs • Host series, interview customers and Embark scientists, react to real results, and participate in relevant trends • Brief in-house designers and freelance creators • Own the content calendar across always-on, campaign, and real-time moments • Produce organic and creator content suitable for boosting • Partner with brand, CRM, product marketing, and Customer Experience teams on launches and campaigns • Grow reach, engagement, and followers and report monthly with clear takeaways • Grow the TikTok Shop creator program • Recruit creators through targeted outreach and manage a tiered roster with commission, sample, and content expectations • Respond to creator DMs and engage with comments on creator content • Share performance insights and trends with creators • Track creator-level performance including GMV, conversion, and top-performing content • Use insights to guide creator recruitment, investment, and content briefs • Find, vet, and manage creators and UGC partners, including outreach, negotiation, briefs, deliverables, usage rights, seeding, and budget • Build and develop a core group of creators and dog accounts • Respond to comments and DMs in Embark’s voice • Share fan content, route support questions to Customer Experience, and flag trends and brand risks

🎯 Requirements

• 2-4 years managing social media for a consumer brand • Portfolio showing content created, growth driven, and formats that gave a channel a distinct identity • Confidence on camera, with examples of hosting or appearing in video • Strong short-form video skills, including shooting on a phone and editing finished posts using CapCut, Premiere, or similar • Experience briefing and managing creators or freelancers, including negotiation, deliverables, and usage rights • Hands-on experience running or growing a TikTok Shop or comparable affiliate or live-commerce program • Experience recruiting and screening creators at volume, with 100+ inbound requests a day • Sharp writing and strong brand-voice judgment • Ability to turn social analytics into next steps • Good judgment in community management • Legally authorized to work in the United States on a full-time basis • Must share 3-5 links to social media work

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • PTO • Parental leave • Dog-friendly perks

Apply Now

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