Social Media Content Manager

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🔥 1 minute ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $95k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

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AeroFarms

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 Venture Round on 2020-04

Food & Beverage • Healthcare • Consulting

AeroFarms is an award-winning vertical farming company dedicated to addressing significant challenges in agriculture by growing flavorful and nutritious real food. Utilizing the latest advancements in indoor vertical farming, artificial intelligence, and plant biology, AeroFarms delivers superior taste, quality, and nutrition with high levels of traceability and food safety. As a Certified B Corporation, the company is committed to the betterment of humanity through innovative agricultural solutions.

📋 Description

• Own AeroFarms' social presence end to end, including strategy, content, paid performance, and agency oversight • Report to the Director of Marketing and work closely with the sales team on retail and foodservice priorities, promotions, and account plans • Build AeroFarms' social presence by assessing audiences and platform options and recommending priority channels • Define organic strategy, content approach, and success metrics for each selected channel • Build and manage a monthly content calendar tied to product launches, retail promotions, and seasonal moments • Direct content creation from brief to publish, including concepts, shoot planning, copy, review, and approvals • Capture farm and product content on-site in Danville, Virginia, coordinating shoots with operations • Maintain brand voice and visual standards across social channels • Plan, launch, and optimize paid social campaigns • Set targets and manage KPIs such as ROAS, CPA, CTR, and conversion rate • Run structured creative testing and scale effective campaigns • Manage paid social budget, pacing, and monthly spend reporting • Partner with sales and retail teams on retailer traffic, retail-media, and geo-targeted campaigns • Lead the external social media agency and review agency deliverables • Hold the agency accountable to scope, timelines, budget, and performance targets • Source and manage influencers, UGC creators, and freelancers as needed • Oversee community management and social customer care, escalating product or quality issues • Track and report organic and paid performance in a monthly dashboard • Turn insights into recommendations on content mix, spend allocation, and channel priorities • Monitor social trends, competitors, and platform changes • Ensure content complies with FTC endorsement rules, platform policies, and retailer partner guidelines

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience • 5+ years in social media marketing, including at least 2 years owning a brand's social channels • Hands-on performance marketing experience managing paid social budgets and optimizing to ROAS/CPA in Meta Ads Manager and TikTok Ads • Proven experience directing an external social media or creative agency, including briefing, approvals, and holding it to performance targets • Track record of managing content creation end to end, from concept and production to publishing • Strong analytical skills; comfortable building reports and making spend and content decisions from data • Excellent writing and editing skills, with a sharp eye for visual quality • Working knowledge of social scheduling and analytics tools such as Sprout Social, Later, and Hootsuite • Ability to travel periodically to the Danville, VA farm for content capture • Experience in CPG, food and beverage, or grocery, ideally with retail partners • Experience with retail media or driving in-store sales through social • Influencer and UGC program management • Basic content production skills: shooting and editing short-form video, Canva or Adobe Creative Suite • Familiarity with GA4, UTM tracking, and attribution for paid social • Interest in sustainability, agtech, or food systems

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) • PTO

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