Field Marketing Manager

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🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $90k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Empower Brands

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏗️ Construction

📦 Logistics

Consulting • Construction • Logistics

Empower Brands is a company focused on empowering franchisees through comprehensive support systems, including coaching, marketing strategies, and operational processes. They offer a range of award-winning brands in various industries such as outdoor living, roofing, lawn care, and home services. Empower Brands is dedicated to enhancing the lives of franchisees, their clients, and their communities by providing innovative solutions and personalized assistance throughout the franchise journey.

📋 Description

• Support localized performance strategies for assigned franchise owners by connecting marketing investments to measurable business outcomes • Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities • Evaluate marketing ROI using cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition cost metrics • Facilitate quarterly local business reviews • Align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions • Recommend strategic priorities that improve profitability and support execution of agreed growth plans • Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, paid social, websites, reputation management, and other demand-generation programs • Translate complex reporting into practical business insights and identify opportunities, risks, and trends across assigned markets • Benchmark performance against comparable franchise locations • Partner with Franchise Business Consultants, Digital Marketing, Operations, and Brand Leadership on onboarding, market launches, performance improvement, territory expansion, multi-location growth, and long-term planning • Review campaign performance with digital marketing partners and recommend data-driven optimization strategies • Help franchise owners understand vendor recommendations, identify funnel breakdowns, and protect marketing investments

🎯 Requirements

• Bachelor's degree in marketing, business, or a related discipline • 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing • Experience working directly with business owners or executive-level clients • Strong understanding of marketing analytics and business performance metrics • Experience facilitating strategic business reviews and presenting recommendations to stakeholders • Excellent communication, relationship management, and consulting skills • Franchise, home services, or multi-location experience is a plus • Agency or client strategy experience preferred • Experience working with digital marketing vendors preferred

🏖️ Benefits

• Approximately 20–30% travel opportunity • Equal opportunity workplace committed to diversity and inclusion