Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ENGAGE LEARNING INC

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

Education

ENGAGE LEARNING INC. is a company currently undergoing website upgrades. They offer a contact service via phone and email for immediate assistance while their new website is under construction. Their focus and industry specifics are not detailed in the given information.

📋 Description

• Build and manage integrated, omnichannel demand generation campaigns across email, social, paid, web, and events • Generate qualified leads and pipeline against Marketing goals • Design and run lifecycle and nurture programs moving leads from first touch to sales-qualified • Use marketing automation and agentic AI tools • Partner with Sales on lead qualification, handoff criteria, and pipeline attribution • Continuously test and optimize channel mix, messaging, offers, and audience segments • Use AI tools, including Claude, for campaign briefs, multichannel plans and calendars, and performance-data summaries • Own and optimize lead and pipeline reporting, including MQLs, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity • Set lead and pipeline-generation targets and report progress to Marketing and Sales leadership • Manage and professionally develop a Marketing Operations Specialist • Ensure HubSpot and Salesforce data, audience segmentation, list hygiene, and system handoffs are reliable • Report to the Senior Vice President of Marketing

🎯 Requirements

• 3+ years in demand generation, marketing operations, or growth marketing, with a track record of hitting lead and pipeline targets • Hands-on experience building and deploying campaigns in HubSpot • Experience reporting out of Salesforce • Fluency with funnel metrics, including the ability to distinguish lead-quality, volume, and conversion problems • Experience managing or mentoring operational direct reports • Willingness to own a number and be measured against it • Practical experience using AI tools like Claude for campaign drafting, segmentation, and reporting synthesis, with judgment to evaluate output accuracy and trustworthiness • Experience in K-12 education or another long-cycle, multi-stakeholder B2B services environment is desired • Remote work in the U.S. and periodic travel for team gatherings

🏖️ Benefits

• Periodic travel for team gatherings • Equal opportunity employment practices, including recruiting, hiring, promotion, compensation, benefits, reduction-in-force, and training without discrimination