Demand Generation Manager – Contract

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Epic Kids

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

👥 B2C

📱 Media

Education • B2C • Media

Epic Kids is a digital subscription service offering a curated library of children's eBooks, audiobooks, and learning videos. The platform provides families and educators access to thousands of age-appropriate titles from major publishers to encourage reading, discovery, and digital literacy. Epic Kids offers plans for parents and free access for educators, positioning itself as an educational media resource for children.

📋 Description

• Develop and execute the annual multi-channel demand generation strategy for Epic School Plus. • Create integrated marketing programs aligned to sales goals, target markets, and growth objectives. • Build campaigns that drive awareness, engagement, lead generation, pipeline creation, and customer expansion. • Identify new opportunities to accelerate growth within strategic districts and state markets. • Collaborate with leadership on annual planning, forecasting, and budget allocation. • Lead multi-channel marketing campaigns including email marketing, account-based marketing, content marketing, paid digital advertising, social media, webinars, virtual events, conferences and trade shows, customer advocacy programs. • Partner closely with School Sales leadership to align marketing efforts with pipeline goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, Education, or related field. • 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing. • Proven track record generating measurable pipeline and revenue impact. • Experience managing integrated marketing campaigns across multiple channels. • Strong analytical and reporting skills. • Excellent project management and organizational abilities. • Exceptional written and verbal communication skills.

🏖️ Benefits

• health insurance • flexible work arrangements • professional development