Director, Product Marketing

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $148k - $185k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Equip

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Equip is a healthcare company that specializes in virtual, evidence-based treatment for eating disorders. They offer a comprehensive support system with a 5-person care team that includes therapists, dietitians, medical providers, family mentors, and peer mentors. Equip focuses on providing accessible and sustainable recovery solutions for all ages across the United States, utilizing a model that integrates medical, psychological, and dietary support. Their approach is designed to work within the schedules of busy families, enabling recovery through a family-based virtual treatment model.

📋 Description

• Craft compelling value propositions, differentiators, and messaging frameworks that resonate across diverse audiences and maintain brand consistency across all channels. • Conduct competitive analysis to ensure the message is well differentiated in the market. • Conduct research to build detailed provider and consumer personas (e.g., families with young patients, adult patients, hospital-based providers, primary care, etc.) that map their distinct pain points and motivations. • Map out the high-level B2B and B2C customer journeys and how core positioning and value propositions seamlessly and logically flow through every phase of the lifecycle—from initial brand discovery to active onboarding and retention. • Lead the end-to-end execution of go-to-market strategies for new services, care model enhancements or new target audiences. • Cultivate strong, trust-based relationships with C-suite and executive stakeholders, leveraging high emotional intelligence to navigate ambiguity, drive cross-functional alignment, and carry strategic initiatives forward. • Partner with VP, Marketing and Creative director to build a provider brand strategy that establishes clinical authority, fosters trust and builds long-term loyalty. • Jointly lead the development and management of a Provider Advisory Board that serves an internal advisory function as well as external brand ambassadorship with the VP of Clinical Affairs. • Collaborate with Commercial stakeholders and Clinical Affairs to determine which high-impact, value-added resources, collateral, content, and speaking opportunities drive provider engagement, acquisition, and retention. • Provide guidance and direction to channel owners on how to leverage the messaging and content in their respective channels. • Perform other duties as assigned.

🎯 Requirements

• 8+ years of progressive experience in product marketing or GTM roles, with a proven track record of launching successful B2B and B2C products. • Healthcare industry experience (working across payer, provider, or patient/consumer models) is required. • Proven ability to manage, mentor, and develop a high-performing team, fostering an inclusive, high-trust environment through continuous coaching, clear goal-setting, and personalized professional growth. • Exceptional interpersonal skills and emotional intelligence, with a proven ability to build instant credibility with senior leaders, manage complex stakeholder dynamics, and influence without authority. • Deep understanding of full-funnel digital marketing, content strategy, and campaign management. • Outstanding written and verbal communication skills, with a talent for translating complex clinical capabilities into clear, compelling narratives.

🏖️ Benefits

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays. • Generous parental leave. • Competitive Medical, Dental, Vision, Life, and AD&D insurance. • Equip pays for a significant percentage of benefits premiums for individuals and families. • Spring Health, a 100% employer-paid mental health benefit through Guardian. • You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents. • Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more! • HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits. • 401K Option! • $50/month stipend added directly to an employee’s paycheck to cover home internet expenses. • $250/month stipend to use a co-working space. • Initial work-from-home stipend of up to $500. • Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.). • Company Laptop.