Director of Marketing

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Evans Transportation Services

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51 - 200 employees

💰 Debt Financing on 2022-12

Founded in 1985, Evans Transportation Services, Inc. is a full-service, third-party provider of custom logistics solutions for a diverse range of shippers across North America. For maximized agility, Evans is assetless and privately owned, fueled by unmatched technology and its uncommonly dedicated team. In an industry defined by volatility, Evans’ unwavering commitment to value provision facilitates an average customer retention rate of nine-plus years. Outsource your transportation management to Evans and unlock the information, cost-savings, and speed that you need to be the best in your class.

📋 Description

• Own the marketing function and execution across the organization. • Partner with the CSO and leadership on strategy, priorities, and budget. • Strengthen and enhance Evans' brand positioning. • Develop content and executive thought leadership, including AI-search-forward content. • Build demand generation programs aligned to each business unit in partnership with Sales. • Own website strategy, SEO, SEM, analytics, and digital marketing. • Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events. • Enhance the marketing technology stack, including HubSpot/CRM integration. • Manage agencies, creative partners, and vendors. • Build and own the marketing scorecard and performance reporting.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field. • 8+ years of progressive B2B marketing experience. • Proven experience developing integrated marketing strategies. • Strong communication, project management, and cross-functional leadership skills. • Preferred: Logistics, transportation, freight brokerage, or supply chain experience. • Experience building or scaling a marketing function. • Hands-on builder with both strategic and execution experience. • Experience managing agencies and external vendors. • Executive brand-building and thought leadership experience. • HubSpot or comparable marketing automation platform. • Familiarity with EOS (Entrepreneurial Operating System).