Head of Growth Marketing

🔥 1 hour ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $140k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity on 2019-08

SaaS • B2B • Marketing

EverCommerce is a provider of industry-tailored software that powers the service economy. It builds SaaS products to digitally transform daily operations for service professionals, including business management, electronic billing and mobile payments, omni-channel marketing, and customer engagement tools. EverCommerce focuses on verticalized solutions—not mass-market software—designed to modernize operations, marketing, and customer interactions for businesses that provide services.

📋 Description

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy. • Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement. • Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels. • Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives. • Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas. • Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events. • Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs. • Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences. • Own outbound campaign calendar including audience targeting, data strategy, messaging, and coordination with sales and revenue operations teams. • Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn. • Partner with Product Marketing to ensure strategic alignment to EverHealth ICPs, buying personas and messaging frameworks across all campaign channels. • Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment. • Measure and report on the effectiveness of integrated campaigns, making data-driven adjustments as needed, remaining within allocated marketing budget. • Analyze market trends and customer data to identify and forecast new acquisition and expansion opportunities. • Continuously test and optimize marketing strategies to improve performance and drive sustainable growth. • Drive adoption of AI-powered marketing strategies, tools, and workflows to enhance campaign execution, audience targeting, and digital visibility. • Stay ahead of industry trends and emerging marketing technologies to ensure EverHealth remains at the forefront of marketing innovation.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field. MBA or advanced degree a plus. • 10+ years in marketing with demonstrated experience in a leadership role. • Proven success in driving growth, revenue and retention • Strong understanding of customer acquisition techniques and cost optimization. • Experience in Healthcare tech or B2B SaaS is highly desirable. • Excellent leadership and team management skills. • Strong analytical and problem-solving abilities. • Exceptional communication and presentation skills.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program