Marketing Ops Systems and Analytics Specialist

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own technical administration and governance of HubSpot, Marketo, and SharpSpring across EverHealth’s four product lines • Administer system configuration, user access, data governance, integrations, database hygiene, and platform syncs • Own Salesforce marketing integration, including field mapping, object sync rules, error monitoring, and data flow governance • Define and enforce cross-product naming conventions and taxonomy • Manage vendor relationships with marketing automation and integration-tool vendors • Design and maintain behavioral and firmographic lead scoring models • Own lead routing from marketing automation platforms to Salesforce and ensure zero routing failures • Build lifecycle automation and nurture workflows for new leads, MQL re-engagement, lost opportunities, and win-back sequences • Manage ICP data enrichment and ensure data flows correctly into Salesforce and marketing automation platforms • Evaluate and pilot AI-powered marketing infrastructure tools and own predictive and AI-assisted lead scoring • Build dashboards, data models, pipelines, and the single source of truth for marketing KPIs • Own full-funnel attribution from first touch through closed-won across all four products • Build ICP models and identify high-converting, high-retention segments with Revenue Analytics • Implement and maintain multi-touch attribution across marketing automation platforms and Salesforce • Prepare marketing slides for monthly and quarterly business reviews and produce weekly KPI digests • Own integrations between marketing automation platforms, Salesforce, and BI tools • Use LLMs to draft reporting commentary and enforce review and approval before distribution • Report to the Head of GTM systems and process optimization and partner cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems

🎯 Requirements

• 4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent) • Demonstrated ownership of a Salesforce-MAP integration, including sync rules, field mapping, and data flow issue resolution • Experience building lead scoring models from scratch and tuning them over time • Experience building lifecycle automation and nurture programs • Strong reporting and analytics capability using SFDC reports, MAP analytics, and at least one BI tool • Understanding of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations • Exceptional communication skills and ability to influence executive teams and agencies • Ability to communicate technical concepts to non-technical stakeholders • Working knowledge of AI tools relevant to marketing operations, including LLMs, AI-powered MAP features, or predictive analytics tools • Experience operating across multiple MAP instances simultaneously • Healthcare or health-tech industry experience, including HIPAA marketing constraints, BAA requirements, and healthcare buyer personas • Experience with data enrichment tools such as ZoomInfo, Clearbit, or 6sense • Multi-touch attribution modelling experience • Familiarity with revenue operations concepts including pipeline contribution, MQL-to-SQL conversion rates, CAC, LTV, and NRR • Must be eligible to work without sponsorship in the United States

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program