Senior Marketing Content Strategist

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $134k - $186k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Everly

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2021

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Everly is a direct-to-consumer candle brand that sells clean, non-toxic candle refill kits, vessels, and accessories through an online store. The company promotes sustainability by enabling customers to refill and reuse candle jars at home (their refill process is marketed as taking under 2 minutes), offers handmade vessels, bundles and bestsellers, and donates 1% of sales to environmental causes. The website content and HTML indicate an ecommerce/Shopify storefront with product pages for candle refills, bundles, vessels, and a store locator.

📋 Description

• Develop and maintain Everly's content strategy with the Head of Marketing and User Experience • Translate strategic direction into executable content plans with owners, timelines, and measurable goals • Own the editorial calendar across the Insights Library, advisor guides, partner-facing content, policyholder communications, and social channels • Identify content gaps and opportunities using audience needs, competitive research, and search/AI visibility data • Write and produce thought leadership content, white papers, product explainers, and co-branded partner content • Develop advisor-facing sales enablement content, including objection handling guides, product narratives, and conversation frameworks • Develop policyholder-facing communications • Manage and brief the external content contractor while maintaining quality and brand voice • Own SEO strategy, including keyword research, on-page optimization, content structure, and internal linking • Build and execute AEO strategy for visibility in AI-powered answer engines such as ChatGPT, Perplexity, and Claude • Optimize content using structured data, clear entity definition, authoritative sourcing, and direct, well-cited answers • Track search and answer engine visibility metrics and adjust the content plan • Educate the broader team on SEO/AEO best practices • Design and implement AI-powered content production workflows using tools such as Claude, ChatGPT, and HubSpot AI • Build and maintain prompt libraries, brand-voice guides, and AI content templates • Use AI tooling to scale content output across formats, channels, and versions • Ensure AI-assisted content meets quality, compliance, and brand standards • Support campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional coordination with distribution, product, and compliance

🎯 Requirements

• 7+ years in content strategy or content marketing, with demonstrated experience in financial services, fintech, or insurance • Bachelor's degree in Marketing, Journalism, or Communications • Strong writing and editing skills for financial institution and advisor audiences • Hands-on SEO experience, including keyword research, on-page optimization, content structure, and performance tracking • Working knowledge of AEO and how AI answer engines surface and cite content • Hands-on production experience with AI tools such as Claude, ChatGPT, Jasper, or equivalent • Experience building or contributing to AI content workflows, including prompt engineering, brand-voice guides, and AI-assisted editorial processes • Ability to operate effectively in a lean team environment • Strongly preferred: experience in white-label, B2B2C, or channel marketing • Strongly preferred: familiarity with advisor or community banking channels • Strongly preferred: experience optimizing content for AI answer engines • Strongly preferred: background in or exposure to insurance or annuity products, including IUL, FIA, or MYGA • Strongly preferred: experience working with HubSpot at a content and workflow level

🏖️ Benefits

• Annual incentive bonus designed to reward performance • Flexible paid time off (PTO) • Paid holidays, days of Significance, and a Volunteer Day • Paid parental leave after 3 months of service • Medical, Dental & Vision Insurance • 401k with company match • Profit Sharing & Savings Plan • Short-term and long-term disability insurance • Flexible spending account • Life insurance • Educational Assistance • Associate Assistance Programs