Senior Social Marketing Manager – Growth

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Evolve

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

📋 Description

• Own Evolve’s paid and organic social marketing • Run Meta campaigns hands-on, including campaign structure, budgets, pacing and creative testing • Optimize against monthly qualified-lead and cost-per-qualified-lead goals • Develop multiple ad variants and scale effective creative • Own social inputs to the monthly marketing forecast and re-plan during the month as needed • Launch Reddit, ChatGPT, TikTok, LinkedIn and podcast advertising from zero • Define spend, expected signals and stopping criteria for new channels • Identify new owner audiences, including first-time hosts and second-home owners • Build a creator and owner-story program • Own organic social channels, voice and community presence • Identify creative and cultural trends and determine which to act on • Brief and collaborate with the creative designer and content team • Measure brand impact using branded search, lift studies and holdouts • Report results, failed tests and learnings plainly • Collaborate with the search marketer, creative designer and content team on Evolve’s owner-acquisition funnel

🎯 Requirements

• 6+ years in social or performance marketing, with hands-on ownership of paid social campaigns • Managed significant paid social spend against a cost-per-lead, CPA or CAC goal • Direct experience with Meta Ads Manager rather than through an agency • Built a social account, channel, creator program or podcast from nothing and demonstrated its growth • Strong creative instincts and ability to write briefs for designers or creators • Ability to test ideas quickly and systematically and discontinue unsuccessful tests • Ability to interpret platform reporting and product analytics independently • Ideally some SQL experience • AI-native working style using tools such as Claude for creative iteration, analysis and reporting • Nice to have: TikTok or LinkedIn ads experience, podcast or creator partnerships, marketplace or two-sided business experience, or real estate/short-term rental background • Must live in an approved U.S. location; hiring is available anywhere in the U.S. except D.C. and Hawaii

🏖️ Benefits

• Industry-competitive pay • Equity in the company • 401(k) with a 4% immediate vesting match • 16-18 weeks of paid parental leave for birthing parents • 10 weeks of paid parental leave for non-birthing parents • Infertility coverage • Comprehensive medical, dental, and vision plans • 100% employer-paid dental and vision for individual coverage • Low-cost medical option • 10 free mental health visits • Pet insurance • Generous PTO • RTO for full-time exempt employees • Sick leave • Holidays • Personal holiday • Annual Evolve travel credit after one year • Discounts on stays at all Evolve properties • World-class onboarding programs • Learning and development resources • Employee Resource Groups

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