Senior CRM Specialist, 1:1 Fan Engagement

🕒 August 31

🇨🇦 Canada – Remote

💵 $115k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content • Manage and execute the marketing campaign process from initial request submission to deployment, focusing on outbound channels such as email, SMS, and push • Perform audience segmentation and execution • Conduct QA of touchpoints, personalization elements, and dynamic content • Build and deploy campaigns • Design and implement A/B and multivariate tests to continuously improve fan strategies and lift conversion rates • Optimize lifecycle CRM campaigns, such as onboarding and reactivation, using insights, analytics, and automation tools to increase fan LTV • Extract key insights and learnings for future optimization and template efficiency • Collaborate with internal stakeholders, partners, and vendors to build campaign strategies meeting performance targets

🎯 Requirements

• Bachelor’s degree • At least 3-5 years of CRM Marketing or Marketing Automation related work experience • Technical and production responsibilities across Adobe platform (AEP, AJO, CJA) • Experience with Email Service Providers; Epsilon PCM preferred • Experience with Personalization Tools; Movable Ink preferred • Experience with SMS Platforms; Attentive preferred • HTML editing and working knowledge required to make edits to templates • Deep understanding of channel KPIs, A/B testing, metrics, and reporting • Proficiency in Photoshop • Ability to work independently and as a team player • Strong communication skills • Strong project and time management skills with high standards of accuracy and organization • Ability to keep up with a fast-paced production schedule with fluctuating workload • Proven ability to collaborate and manage dependencies on team members supporting campaign launches • Passion for innovation and solving difficult challenges • Passion for sports is a plus • Bilingual proficiency in Spanish, German, French, or Portuguese preferred but not required

🏖️ Benefits

• Bonus • Benefits