Senior Marketing Analytics Consultant

🔥 33 minutes ago

🇺🇸 United States – Remote

💵 $100k - $125k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes • Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems • Develop and maintain dashboards, visualizations, and performance reports using Tableau • Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets • Deliver insights to optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments • Partner with marketing, product, and analytics stakeholders to translate business needs into analytical solutions • Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making • Ensure data accuracy and consistency through regular validation and quality checks • Stay current with industry trends in marketing analytics, attribution, and measurement methodologies

🎯 Requirements

• Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics) • 4-5 years of experience in marketing analytics, data analytics, or related fields • Strong proficiency in SQL for data extraction and manipulation • Hands-on experience with Tableau for visualization and reporting • Solid understanding of marketing measurement concepts, attribution, and performance analytics • Excellent communication skills with the ability to translate data into compelling narratives • Demonstrated experience collaborating with stakeholders and influencing decisions • Strong analytical thinking, problem-solving abilities, and attention to detail • Ability to work independently, take initiative, and manage multiple priorities • Preferred: Experience working with fintech, financial services, or digital-first consumer businesses • Preferred: Familiarity with marketing attribution models, MMM, or experimentation frameworks • Preferred: Experience leading a team • Preferred: Exposure to additional BI or data visualization tools • Preferred: Experience with GA4 and BigQuery • Preferred: Understanding of predictive modeling or statistical analysis techniques

🏖️ Benefits

• Annual bonus • Benefits information provided via US Careers and Benefit