Senior Product Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $130.6k - $180.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Expel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🔒 Cybersecurity

☁️ SaaS

Cybersecurity • SaaS • Technology

Expel is a leading cybersecurity company specializing in Managed Detection and Response (MDR) services. They offer a range of solutions, including phishing investigation, threat hunting, and vulnerability prioritization, tailored for organizations of all sizes with 24x7 protection. Expel's Security Operations Platform, Expel Workbench™, integrates with existing tech to enhance security operations. Their expert team and advanced technology help reduce alert noise, respond swiftly to incidents, and improve overall security posture, enabling organizations to focus on core business activities without worrying about cybersecurity threats.

📋 Description

• Own product marketing for Expel's threat hunting, phishing, and add-on services portfolio, plus orchestration and automation areas of its MDR service • Develop messaging, positioning, and go-to-market plans • Partner with Product Management from roadmap through launch to drive releases and customer adoption • Refresh messaging platforms and website/FAQ content • Deliver GTM launch packages, messaging, content, and enablement • Build and deliver Sales and Customer Success enablement • Create customer-facing content including solution briefs, webpages, presentations, blogs, battlecards, and technical sales collateral • Develop competitive intelligence, messaging, battlecards, and market analysis • Turn market, competitive, and customer insights into roadmap prioritization recommendations • Partner with Marketing on content and demand-generation programs • Launch prospect and customer engagement programs to grow qualified pipeline and expansion • Engage with customers, prospects, and internal stakeholders to understand buyer challenges and market dynamics • Represent Expel in webinars, customer engagements, analyst briefings, and industry events • Leverage AI tools such as Gemini and Claude for research, messaging, competitive analysis, and content creation

🎯 Requirements

• Exceptional written and verbal communication skills; ability to simplify highly technical cybersecurity concepts for multiple audiences • Solid experience in Product Marketing, Product Management, Technical Marketing, Sales Engineering, or a similar go-to-market role • Experience in cybersecurity or a closely related technical B2B SaaS environment • Experience marketing MDR, XDR, SIEM, SecOps, cloud security, identity security, or adjacent technologies is a strong plus • Track record running product launches and managing stakeholders from kickoff through release • Ability to learn new product spaces and translate customer, persona, and market insights into GTM strategies and content plans • Ability to drive alignment across technical Product Managers, Sales, Marketing, and business stakeholders • Demonstrated skill building messaging and positioning for key personas and market differentiation • Strong project management skills; ability to manage multiple initiatives simultaneously • Customer-first mindset and curiosity about buyer pain points • Experience incorporating AI tools into daily workflows • A Bachelor's degree or a compelling story • Must be authorized to work in the United States • Expel does not currently sponsor immigration visas

🏖️ Benefits

• Bonus eligibility • Equity • Unlimited PTO • Work location flexibility • Up to 24 weeks of parental leave • Excellent health benefits