Product Marketing Manager, Enterprise Marketing

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $115k - $157k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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ezCater

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

🤝 B2B

🛍️ eCommerce

💰 $100M Series D on 2021-12

B2B • eCommerce • Food and Beverage

ezCater is a platform that provides businesses with catering solutions, allowing companies to order food for meetings and events from a diverse range of restaurants and caterers. The platform enables users to easily manage orders, ensuring that all dietary preferences and business needs are met seamlessly. With a focus on corporate clients, ezCater streamlines the catering process, making it more efficient for organizations to feed their teams and guests.

📋 Description

• Own pod-level GTM strategy and execution for new features and enhancements. • Define and evolve positioning and messaging for our admin financial workflows. • Maintain a live view of competitive intelligence & differentiation. • Support product-led growth initiatives in partnership with Product and Lifecycle Marketing. • Partner with Product and Design to influence roadmap priorities. • Enable customer-facing teams with playbooks and training. • Measure and report impact of campaigns and PLG initiatives. • Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders.

🎯 Requirements

• 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases. • Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences. • Experience turning Admin / workflow capabilities into sales-ready solutions. • Demonstrated experience owning GTM for a product, from positioning through adoption and ongoing optimization. • Hands-on experience building sales enablement materials. • Experience working on product-led growth motions alongside traditional sales-led motions. • Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product. • Equal parts creative storyteller and analytical thinker, with a figure it out mindset.

🏖️ Benefits

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office • Employee meal program (and many more goodies) when you’re in our office