Associate Product Marketer

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VIP (Vermont Information Processing)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

VIP (Vermont Information Processing) is a provider of purpose-built software and AI solutions for the beverage industry that connects suppliers, distributors, and retailers across the three-tier ecosystem. Its SaaS platform delivers reporting and analytics, route accounting and logistics, ecommerce tools, and AI-driven insights to optimize distribution, inventory, ordering and routing workflows. With decades of industry data and a nationwide footprint, VIP focuses on enterprise-grade, beverage-specific solutions that streamline operations and support smarter decision making.

📋 Description

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions • Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals • Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams • Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion • Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning • Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions • Partner with demand gen to develop campaign messaging for product-led campaigns • Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel. • Write customer newsletters, blogs, white papers, and other lead-gen content as

🎯 Requirements

• Excellent writing and grammar skills • 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS • Strong writing skills with the ability to translate technical features into buyer-facing value • Analytical mindset — comfortable using data to test messaging and measure launch performance • Experience working cross-functionally with product, sales, and marketing teams • Familiarity with the beverage alcohol industry or three-tier distribution a plus • Experience automating workflows and leveraging AI to streamline GTM processes is a major plus. Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred. • Bachelor's degree in marketing, business, communications, or related field

🏖️ Benefits

• Health Insurance • Vision and Dental Expense Reimbursement • 401k Match and Employer Contributions • Life and Disability Insurance • Health Savings and Flexible Spending Accounts • Paid Parental Leave • On-site Child Care Center (VT) • On-site Fitness Center (VT) • On-site Health Clinic (VT) • Discounted Gym Memberships • Combined Time Off and Floating Holidays • Flex and Hybrid Schedules