Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $175k - $250k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Innovative Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

Cloud • SaaS • Artificial Intelligence

Innovative Solutions is a full-service IT solutions provider that specializes in helping businesses leverage the power of the cloud to drive growth. As an AWS Premier Tier Services Partner, Innovative Solutions offers a range of services including AWS cloud migrations, Managed Services, Generative AI, Application Modernization, and Cloud Operations. The company is committed to transforming IT systems to support business growth strategies, with a focus on providing tailored solutions that improve client acquisition and retention while driving profitability. With over 120 AWS certifications and a team of 100% cloud certified professionals, Innovative Solutions emphasizes customized, client-focused services to achieve a high client retention rate.

📋 Description

• Craft and continuously refine positioning, value propositions, and messaging frameworks across DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) and our Forward Deployed Engineering service line • Develop GTM strategy for Forward Deployed Engineering — positioning embedded engineering services alongside DarcyIQ and other channel partner solutions as a unified offering for mid-market and enterprise AWS customers • Own end-to-end GTM for new DarcyIQ features and module releases — from beta through general availability and post-launch optimization • Build sales enablement that makes our teams unstoppable: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services • Maintain competitive intelligence across AI sales-enablement, proposal-automation, embedded-engineering, and partner-ecosystem tooling — produce battlecards and win/loss analyses that arm sales • Source, write, and promote customer case studies and success stories that prove DarcyIQ's validated outcomes — 3X project capacity per engineer, 40% faster time-to-production, 30% quality improvement, and 99.7% customer retention • Develop thought-leadership content — blog posts, whitepapers, webinar scripts — that positions DarcyIQ and FDE as authorities in AI-powered consulting and embedded engineering • Serve as the voice of the market inside product and engineering teams, translating customer interviews, win/loss data, and competitive analysis into actionable roadmap recommendations • Define and track KPIs that matter: adoption and usage growth, pipeline contribution, win-rate lift, enablement asset utilization, and time-to-market for launches

🎯 Requirements

• 5+ years of product marketing experience in B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling companies • Demonstrated ability to translate complex technical products and services into clear, compelling market narratives — with writing samples or a portfolio to prove it • Proven track record building sales enablement programs that measurably improved win rates, deal velocity, or seller confidence • Experience leading cross-functional GTM launches involving product, engineering, sales, and marketing teams • Experience positioning both a product and a services offering — you understand how to market software and consulting/engineering services as complementary solutions • Strong analytical mindset — comfortable with data, metrics, and making decisions based on evidence rather than gut feel • Excellent written and verbal communication skills, with the ability to present to executive audiences and industry analysts • Bachelor's degree in Marketing, Business, Computer Science, or a related field — or equivalent experience that proves you can do the job • Familiarity with the AWS partner ecosystem — AWS Partner Network programs, ACE co-sell, AWS Marketplace, funding programs, or Partner Central • AWS certification (Cloud Practitioner, Solutions Architect, or similar) or willingness to obtain one within the first 90 days • Experience marketing AI or ML products, particularly platforms that integrate with CRMs, ERPs, or developer tooling • Background in or exposure to the consulting, MSP, or professional services industry — you understand the consultative sales motion from the inside • Experience with embedded engineering, staff augmentation, or managed services go-to-market motions • MBA or technical Master's degree • Experience with marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms (Amplitude, Google Analytics, Tableau)