Senior Product Marketing Manager – Expansion & Growth

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Cambium Learning Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

Education • Artificial Intelligence

Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.

📋 Description

• Own the development and execution of strategies that drive account penetration, cross-sell, upsell, and competitive displacement. • Shape market strategy, including TAM assessment, segmentation, and targeting. • Drive expansion plays that impact multiple stakeholder groups and revenue horizons. • Enable sales with the tools they need to win, while setting standards and best practices adopted across teams. • Partner with cross-functional teams to ensure that Lexia continues to deliver value to existing districts and schools. • Develop differentiated product positioning and messaging that highlight Lexia’s value in comparative scenarios with executive presence and confidence. • Build sales enablement assets that arm teams for growth and competitive wins and calculate standards for scalable execution. • Track and report KPIs that measure impact on bookings, account expansion, and competitive win rates.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related field, advanced degree preferred. • 7–10 years of product marketing or go-to-market experience (K12 edtech preferred, but not required) with demonstrated progressive responsibility and leadership. • Proven success in driving expansion, cross-sell/upsell, and competitive displacement strategies impacting multiple functions and long-term plans. • Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies applied in complex, ambiguous environments. • Demonstrated ability to develop compelling product positioning that resonates with decision-makers and practitioners, including senior and executive audiences. • Experience working closely with Sales and Customer Success to execute joint growth initiatives, requiring influence, negotiation, and alignment. • Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and command attention during challenging discussions. • Excellent deductive skills with experience tracking growth KPIs and turning insights into action unsupervised and with limited oversight. • Pragmatic Marketing Certification or equivalent certification preferred but not required. • Proficiency with Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, and familiarity with project management or sales enablement tools used to drive efficiency and scale across functions.

🏖️ Benefits

• Remote First Work Environment • Reimbursement to help cover the cost of setting up your home or remote office