Senior Director, Product Marketing

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $250k - $300k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤝 B2B

☁️ SaaS

🏪 Marketplace

B2B • SaaS • Marketplace

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own the go-to-market workstream across G2's full product portfolio • Serve as the primary strategic partner to Product leadership • Develop and maintain core positioning and messaging frameworks • Lead product marketing for G2's core seller products • Develop compelling value propositions, messaging, and content • Drive product adoption and expansion by partnering with Customer Success and Marketing • Own product marketing for G2's digital advertising and performance products • Build messaging architecture and go-to-market strategy • Drive strategic alignment across Brand and Growth Marketing • Lead and develop a talented product marketing team

🎯 Requirements

• 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment. • Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment. • Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief. • Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions. • Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance.

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO