Senior Copywriter

Job not on LinkedIn

🔥 20 minutes ago

⏰ Full Time

🟠 Senior

📝 Copywriter

Where this job comes from

Posted on F45 Training's careers page, not through a job board

First seen by Remote Rocketship 20 minutes ago

Logo of F45 Training

F45 Training

51 - 200 employees

Founded 2012

💼 Consulting

🏥 Healthcare

🏨 Hospitality

💰 $90M Post-IPO Debt - Five Fitness Group on 2023-02

Consulting • Healthcare • Hospitality

F45 Training is a global fitness franchise brand that delivers science-backed, functional group training classes combining cardio, resistance and recovery-focused workouts. It operates through franchised studios, provides coach and franchisee education, digital integrations and nutrition support, and builds community-driven wellness experiences for members worldwide. F45 also offers complementary studio concepts (FS8, VAURA) and supports franchising and partnerships to expand its health and recovery ecosystem.

📋 Description

• Own weekly email strategy and execution across the F45, FS8, and VAURA member/customer databases • Manage weekly email communications to the franchise sales database, nurturing prospective franchisee engagement • Write and manage sales email campaigns and nurture sequences guiding franchise prospects from first inquiry to signed agreement • Partner with CRM/Marketing Ops on segmentation, testing, and send performance optimization • Maintain the editorial calendar across brand and franchise email programs • Write and edit brand copy across digital and marketing touchpoints for all three brands • Support website copy updates and refreshes using brand tone, clarity, and SEO best practices • Draft copy for campaigns, product launches, and seasonal or promotional initiatives • Support press releases, statements, brand communications, digital PR, contributed articles, and link-building placements • Partner with PR leadership to keep messaging consistent across earned and owned channels • Identify cultural, seasonal, and community moments and translate them into timely, on-brand content • Collaborate with Social, Creative, and Brand teams across email, web, and brand channels • Use AI tools for ideation, drafting, and production while owning final editorial voice and quality • Report to the Director, Content

🎯 Requirements

• 3–5+ years in content marketing, copywriting, email/CRM marketing, or brand communications, ideally within fitness, lifestyle, or consumer brands • Proven experience managing email or lifecycle marketing programs • Experience writing sales-driven email campaigns and nurture/drip sequences strongly preferred • Versatile writer comfortable shifting tone and voice across multiple brands and formats with a high attention to detail • Experience supporting PR or communications efforts is a plus, including familiarity with digital PR practices, earned media, link building and contributed content • Highly organized, with the ability to manage multiple brands, deadlines, and stakeholders at once • Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience • Natural storyteller with a sharp, adaptable voice • A connector who instinctively links brand to culture • Curious and culturally tuned-in, always scanning for the next moment worth telling • Organized self-starter who thrives juggling multiple brands and deadlines • Collaborative teammate, comfortable supporting senior Content and PR leaders • Passionate about fitness, wellness, and storytelling that builds genuine connection • Embraces AI as a tool to work faster and smarter, while owning the final brand voice, judgment, and quality behind everything published

🏖️ Benefits

• Medical, Vision and Dental benefits • Competitive salary, based on experience • 401(k) • Flexible, Unlimited PTO • Casual dress and laid-back work environment • Fun, fitness and health orientated environment

Apply Now

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