Senior Manager, Media Analytics

Job not on LinkedIn

🕒 September 20, 2025

🏢🏡 New York City – Hybrid

💵 $170k - $200k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 36%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (digital, programmatic, social, search, affiliate, and offline media) • Build performance dashboards: Create dynamic dashboards and tools to monitor KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience • Work with teams to optimize spend: Partner with Media team to identify under- and over-performing campaigns and recommend budget reallocations • Attribution & incrementality: Develop/refine attribution models and design incrementality tests to inform investment decisions • Partner on forecasting: Work with Finance, Data Science, and Marketing to build and maintain performance forecasts tied to customer acquisition, NGR, and retention • Surface actionable insights: Transform complex data into clear stories and next steps for executives and stakeholders • Champion experimentation: Promote test-and-learn culture across media to improve creative, targeting, and investment strategies

🎯 Requirements

• 7+ years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments • Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing • Advanced SQL skills • Familiarity with BI tools like Looker or Tableau • Bonus for Python/R experience • Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention • Excellent communication skills, with a track record of influencing marketing and business strategy through data • Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams

🏖️ Benefits

• $170,000 to $200,000 base salary • Bonus (in addition to base) • Full-time employment • Hybrid work arrangement • For information about our benefits, please visit https://benefitsatfanatics.com/