Senior Media Planner, Performance

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $65k - $85k / year

⏰ Full Time

🟠 Senior

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FINN Partners

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

💼 Consulting

🏥 Healthcare

✈️ Travel

Consulting • Healthcare • Travel

FINN Partners is a global, independent marketing and communications agency known for its rapid growth and innovative approaches. The company specializes in a range of services including digital marketing, public relations, crisis communication, and brand strategy & development. With a values-driven culture, FINN Partners emphasizes integrity, collaboration, and innovation, offering specialized expertise across various sectors such as arts, consumer and lifestyle, education, energy, financial services, health, technology, and travel & tourism. The agency is committed to driving positive social impact and helping brands share their stories effectively to drive business value.

📋 Description

• Develop integrated media plans and strategies, contributing to performance channel strategy and plan direction • Manage media campaigns end-to-end in performance platforms, from setup and trafficking through optimization and reporting • Execute online media across PPC, paid social, display, and video • Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams • Implement and monitor KPI and overall ROI tracking • Design and run structured tests across creative, audiences, and bidding • Translate test results into optimization recommendations • Construct and deliver detailed monthly reports and present them to clients • Present media plans and strategic recommendations directly to clients • Partner with the Brand Media team to coordinate brand and performance tactics • Provide dotted-line guidance and day-to-day direction to Associate Media Planners, including quality review and feedback • Conduct industry, competitive, and audience research • Maintain daily campaign pacing and budget tracking • Collaborate with measurement, creative, and other FINN teams • Evaluate new media platforms and tools and develop client-fit recommendations • Stay current with media trends and best practices • Lead client relationships, reporting calls, and strategy meetings

🎯 Requirements

• Bachelor's degree, or equivalent experience • 3-4 years of advertising or media agency experience, with hands-on performance media management • Strong math and analytical skills • Exceptional written and verbal communication skills • Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment • Experience guiding or reviewing the work of junior planners a plus • Proficiency with G Suite (Sheets, Docs, Slides) and Microsoft Office (Word, PowerPoint, Excel) • Experience with paid search platforms including Google Ads and Microsoft Advertising • Experience with self-serve social media platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, and X • Familiarity with programmatic buying platforms such as DV360 or The Trade Desk, or similar tools • Experience with Google Marketing Platform, including Campaign Manager, Google Analytics, Google Tag Manager, and Looker Studio • Proficiency with reporting and dashboard platforms, including NinjaCat and Funnel, or similar tools • Familiarity with AI tools including Gemini, OpenAI, Copilot, and Claude • Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools • Working knowledge of brand media channels including CTV/streaming, audio, OOH, and partnerships • Ability to conduct critical analysis and identify key insights • Excellent problem-solving skills • Solid project management and organizational skills • High level of accuracy and attention to detail • Eastern Time Zone working hours preferred • Resume and cover letter required • Must indicate desired hourly salary in U.S. dollars within the stated salary range

🏖️ Benefits

• Competitive salary • Health, dental, and vision insurance • 401(k) • Generous PTO policy • Paid holidays • Wellness stipend for physical and mental health programs • Remote-first workplace with optional in-office days

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