Channel Manager, SEO, AI Search

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $94.5k - $161.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Flagstar Bank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

📋 Description

• Define and own the assigned marketing channel strategy, including audience targeting, campaign structure, budget allocation, and performance priorities • Establish channel-level KPIs and performance baselines and track results against targets • Develop and maintain the channel roadmap, identifying capability improvements, automation opportunities, and investment optimizations • Stay current on channel developments, industry best practices, and competitive strategies • Contribute channel-specific perspective to the enterprise channel mix strategy • Build and optimize audience targeting, segmentation, and channel-specific campaign structures • Develop campaign governance standards covering eligibility, frequency, quality assurance, and customer experience • Partner with digital experience teams to improve post-engagement conversion rates and reduce customer-journey friction • Connect channel performance to applications, funded accounts, product usage, retention, and incremental growth • Monitor channel behavior, audience patterns, competitive coverage, and performance trends • Identify and prioritize tactical improvements that increase efficiency, conversion quality, and business contribution • Evaluate campaign structure, budget pacing, and targeting decisions to improve efficiency, scalability, and growth • Own channel-level performance reporting and translate data into actionable insights for marketing leadership • Partner with Growth Marketing Enablement to ensure accurate tracking, tagging, and conversion measurement • Build and execute continuous testing across creative, audience, offer, and format variables • Maintain a learning log documenting test outcomes and applying insights to future campaign decisions • Collaborate with Creative and Content teams to develop channel-optimized assets • Work with Analytics to ensure channel data is captured, reported, and connected to business outcomes • Partner with Legal and Compliance to ensure channel activity meets regulatory requirements • Perform special projects and additional duties as required • Maintain compliance with applicable federal, state, and local laws and regulations

🎯 Requirements

• Undergraduate degree (4 years or equivalent) in Marketing, Business, Analytics, or a related field • 6+ years of experience in performance marketing or digital marketing • At least 3 years of dedicated hands-on experience managing a defined marketing channel • Demonstrated track record of driving measurable performance improvement in an owned channel with accountability for results • Strong analytical skills and ability to translate channel data into optimization decisions and strategic recommendations • Experience working cross-functionally with Creative, Analytics, and Technology teams • Experience managing channel-specific tactics, including targeting strategy, campaign architecture, performance governance, and optimization programs • Strong understanding of audience strategy, conversion-focused campaign execution, and performance measurement across the customer journey • Ability to manage strategy, execution, and optimization with full ownership of channel results • Ability to build and execute structured testing agendas • Ability to manage complex campaign operations accurately and consistently • Strong communication skills for presenting channel performance and recommendations to marketing leadership • Ability to connect audience strategy, campaign execution, and conversion pathways to measurable business outcomes • Strong governance discipline across targeting, campaign structure, budget management, and quality assurance • Ability to maintain effective stakeholder relationships and collaborate cross-functionally • Ability to comply with applicable regulatory requirements and complete required compliance training • No unusual physical exertion is involved • Preferred: financial services or highly regulated industry experience • Preferred: experience supporting acquisition, onboarding, engagement, retention, or cross-sell programs • Preferred: experience developing structured testing agendas across creative, audience, offer, messaging, and format variables

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Comprehensive leave program • Variable incentives, bonuses, commissions, or other awards may be included in total compensation